Digital Content Social Marketing Manager

Position Title: Digital Content & Social Marketing Manager

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Revision:A

Job Category:

Marketing

Primary Site: Other

Exemption Status: Exempt

QMS Impact Category: Indirect

Position Summary

Position Overview

We are seeking a strategic and execution-focused Digital Content & Social Marketing Manager to own our content engine and social media presence. This role will transform internal initiatives, sales insights, and company expertise into compelling external content that drives brand awareness, engagement, and business growth. This individual will play a key role in creating consistency across messaging, supporting sales and events, and ensuring our brand shows up effectively in the market. This role was created to support the expansion of ASP’s downstream NA commercial marketing team. 

Duties and Responsibilities

Content Strategy & Execution

• Develop and manage a monthly editorial content calendar aligned with business priorities
• Translate internal initiatives (sales, product, events) into external-facing content
• Create high-quality written content, including social posts, campaign messaging, and thought leadership
• This role will support the localization of Global initiatives, Fortive, IPG, CWS and other internal business support. 
• Work with category managers to align on marketing briefs to create and drive 360 integrated marketing plan, create content, sales tools etc 
• Optimize digital campaign content across owned, earned and paid channels (LinkedIn, web, email, paid social) 
• A/B testing of content messaging to ensure most effective messaging to represent our products and brands. 
• Track and analyze content, build metrics, track and report out via Fortive standards (DVM)

Campaign Management

Social Media Management and Tradeshow 

• Own and manage all company social media channels (primarily LinkedIn)
• Plan, schedule, and publish consistent, high-quality content
• Monitor performance and optimize based on engagement and results
• Report out timely lead capture data from tradeshows and pre/post emails

Cross-Functional Collaboration

• Partner with sales teams, Marketing and Cross-Functional teams to identify customer insights and content opportunities
• Work with internal stakeholders to extract and develop subject matter expertise into content
• Support trade shows and events through pre-, during-, and post-event content

Design & Creative Management

• Work with freelance designers and internal requests from cross-functional team members and corporate-related needs for asset creation (ads, one-pagers, social graphics)
• Develop and maintain templates to streamline content production
• Ensure brand consistency across all materials and compliance/regulatory rules are followed

Performance Tracking

• Track and report on key metrics such as engagement, content output, and campaign performance, organized Content Calendar very important.
• Provide insights and recommendations for continuous improvement. Contribute to and help maintain digital asset libraries, templates, and design systems to enable efficient, scalable creative development. 
• Ensure files are organized, version-controlled, and delivery-ready for multiple channels and regions. Must be very strategic in helping to plan social-related content.

IPG Content: 

Additional Duties

• Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative

Other Duties:

☒N/A

Education:

 High School or Equivalent

 Associate’s Degree

 Bachelor’s Degree

 Master’s Degree

 PhD Degree

Bachelor’s degree in Graphic Design, or a related field, or equivalent experience 

Years of Related Experience:

• 2–6+ years of experience in content marketing, social media, or marketing communications (creative or graphic or content writing knowledge a plus)
• Exceptional writing and storytelling skills, strategic planning required
• Experience in B2B or corporate marketing environments
• Strong organizational and project management skills, copywriting
• Ability to work cross-functionally and manage multiple stakeholders (clinical, corporate, marketing)

Qualifications

Required:

Preferred:

• Experience supporting sales enablement or events/tradeshows
• Familiarity with social media analytics tools
• Basic design skills (e.g., Canva, Adobe Express, project management tools, Excel, Word, Hubspot, editorial content calendar)
• Experience managing freelancers or external vendors, leadership, and corporation-related requests

Success Metrics

• Consistent and high-quality content output
• Growth in social media engagement and presence
• Improved alignment between marketing, sales, and leadership
• Efficient use of freelance resources for design
• Contribution to pipeline and brand visibility

Internal: Global Commercial Marketing, Regional Marketing, Product Management, Communications, Professional Education and Executive Stakeholders

External: Creative and production agencies, digital and print vendors

☒Scheduled Work Hours

☐Shift Work

☐ASP Logistic Center

☐Field Based

☒Work Remotely

☐Irvine              

☐Schaffhausen

☐Zug 

☐Other:  multiple locations

Standing:  0-10%

Kneeling:  0%

Sitting:  Up to 90%

Walking:  0%

All managers and employees shall proactively support ASP’s Environmental, Health and Safety (EHS) Policy by providing the necessary resources and giving equal emphasis with other functions such as production and quality.  It is the duty of every manager and employee to:

Ensure implementation of safety and environmental procedures, guidelines and standards.

Evaluate employee compliance and enforce established safety and environmental procedures and rules.

Create a safe work area environment, recognize safe activities, and reward good safety performance.

Provide training to employees when:

• Hired
• Transferred
• New substances, processes, procedures or equipment are introduced to the workplace and represent a new hazard

Measure safety performance and hold persons accountable for activities and results.

Ensure that incidents are investigated to determine root cause, and that corrective actions are taken.

Ensure employees wear required protective equipment.

Ensure EHS inspections are conducted monthly and corrective actions are implemented.

☐ Machine Operation                

☐ Electrical Hazards

☐ Laser Hazards          

☐ Excessive Noise (>85 dB)      

☐ Heights (> 6ft) 

☐ Hazardous Chemicals/Fumes

☐ Excessive Dust

☐ Bloodborne Pathogen 

☐ Biohazards (BBP and parts of LAH)

☐ Extreme Heat/Cold

☒N/A

☐Forklift

☐Motorized Pallet Jack 

Lifting Requirement

☒N/A

Light (0-15 lbs)

☐ Ground to knees

☐ Ground to Waist        

☐ Ground to Shoulders 

☐ Ground to Overhead  

☐ Waist to Shoulders

☐ Waist to Overhead

☐ Twisting Motion         

☒ Computer Entry

☐ Simple Grasp            

☐ Fine Manipulation

All employees have a duty to comply with applicable laws, regulations, standards, ASP policies and procedures. 

This job description is intended to convey information essential to understanding the scope of this position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties of the job. 

This section shall be used for local Government Regulations or Laws which require the job description to be signed by the employee and manager. A scanned copy of the signed document is uploaded into the Learning Management System.