Demand Generation Marketing Manager

The Company
At Truven by Merative, we turn complex healthcare data into clear, actionable insights. Our solutions help organizations improve population health, control costs, and strengthen program performance.

We support hospitals, health plans, employers, government agencies, and life sciences organizations with data‑driven tools that improve decision‑making and healthcare outcomes.

Our core products include:
• Health Insights and Springbuk: Benefit program analytics and member engagement tools
• MarketScan: The industry’s largest, longest‑running U.S. claims database for research
• Flexible Analytics: Solutions to enhance population health and program performance

At Truven, you’ll join a team transforming healthcare through data, innovation, and real‑world impact—working alongside experts committed to improving health outcomes nationwide.

The Role

Ready to transform healthcare with powerful data, trusted insights, and real-world results?
 

At Truven, we’re not just working with healthcare data, we’re changing how the industry uses it to improve lives.  We are seeking a data-driven and results-oriented Demand Generation Marketing Manager to join our team. In this role, you will build and execute targeted lead generation strategies across multiple market segments, working closely with both product marketing and sales to create integrated campaigns that fuel our growth and directly contribute to revenue goals.

How you will contribute:

• Own always-on, multi‑channel demand gen campaigns, including digital, SEM, SEO, AEO, email, social, and events—to guide prospects through the buyer’s journey and drive a steady stream of high‑quality Marketing Qualified Leads (MQLs).
• Manage demand gen budget and resources with a sharp eye on KPIs, impact, and results that matter.
• Track what’s working (and what’s not), dig into funnel performance and ROI, and continuously optimize for impact.
• Collaborate closely with the Sales and SDR team to ensure strong alignment on lead quality, lead follow-up processes, conversions, and overall go-to-market strategy.
• Put our tech stack to work across marketing automation and CRM to ensure clean data, smooth handoffs, and scalable campaigns.

About You

What you will bring:

• A proven track record of building B2B demand gen that actually moves the needle—pipeline impact, conversion lifts, and measurable growth—preferably in SaaS or technology environments. The ideal candidate will have 10+ years of experience; experience in healthcare technology is a strong plus.
• Proven experience working in marketing automation platforms (e.g. HubSpot, Marketo, Pardot) and CRM systems (e.g. Salesforce).
• Strong analytical skills—you don’t just read dashboards, you interrogate the data, spot patterns, and turn insights into smarter targeting and better performance.
• The ability to translate complexity into action: clear storytelling, crisp communication, and cross-team collaboration, especially with sales teams.
• Deep understanding of the full marketing and sales funnel – you know what it takes to generate demand, nurture intelligently, and drive revenue outcomes.
• A “figure-it-out” mindset: you move fast, proactively solve problems, and bring positive momentum, especially when priorities shift.
• Management experience and product marketing experience preferred, especially if you’ve helped sharpen messaging, positioning, and campaign strategy that converts.

What We Offer

A team connected by a bigger purpose - Truven offers a unique opportunity to be part of a mission-driven organization, dedicated to transforming healthcare through trusted analytics and data-driven solutions.

A culture rooted in collaboration and kindness – We believe great work starts with mutual respect and genuine teamwork. It's not just about what you achieve, it’s about how you get there. We know that solving big, complex challenges is easier (and more fun) when you’re surrounded by smart, motivated people who support each other and work toward common goals.

A place to build and grow your career – We believe that learning never stops, curiosity should be celebrated, and every challenge is a chance to grow. Here, you won’t just build skills, you’ll build a career that evolves with you.

A total rewards package that reflects our values – We believe in taking care of our people and their families, so they can bring their best selves to work. We provide a comprehensive and competitive benefits package, annual bonus plan, paid time off, remote work flexibility and more.

If you’re inspired by the opportunity to use data and analytics to drive real change in healthcare, Truven offers a chance to do just that. Here, your work will help clients make informed decisions that improve care, reduce costs, and support healthier communities—locally and globally. Join us and be part of a team that’s redefining what’s possible in healthcare through insight, integrity, and innovation.

Compensation

The salary range provided in this job posting is intended to reflect the general market value for the position. The actual salary offered may vary based on factors such as the candidate’s experience, qualifications, skills, and the specific requirements of the role. This range may also be subject to change as market conditions evolve. We encourage open communication throughout the interview process to discuss compensation expectations. For base-salary + commission sales roles, the range represents On-Target Earnings.

Min – Max :

$130,571.04 - $195,856.56 (USD)

 

 

Benefits

The benefits described represent the current offerings at our organization, however, benefits are subject to change and may vary by location and employment status.  We strive to provide a comprehensive benefits package that supports our employees’ health, wellness, and financial goals.  Please note that benefits may be discussed in more detail during the hiring process.

• Remote first / work from home culture

• Flexible vacation to help you rest, recharge, and connect with loved ones

• Paid leave benefits

• Health, dental, and vision insurance

• 401k retirement savings plan

• Infertility benefits

• Tuition reimbursement, life insurance, EAP – and more!

 

 

It is the policy of Merative to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Merative will provide reasonable accommodations for qualified individuals with disabilities.