Demand Generation Marketing Manager

Why we need you

Springboard Collaborative invites talented and passionate candidates to apply for the position of Demand Generation Marketing Manager. The Demand Generation Marketing Manager will be responsible for executing on the strategic marketing plan by delivering a robust set of content assets and demand programs to attract, engage, and convert prospective customers through educational, value-driven campaigns grounded in K-12 market insights. A successful candidate will be experienced in using marketing automation technology/CRM systems, digital marketing/multi-channel integration, and marketing content creation/management. This is a remote position, and candidates must reside in the U.S. More information about location and travel can be found below.

Springboard Collaborative closes the opportunity gap by closing the gap between home and school. We coach educators and family members to help kids learn to read by 4th grade. Springboard envisions a world in which educators and families work together to help children unlock their full potential. The Demand Generation Marketing Manager supports this goal by driving multi-channel campaigns, crafting targeted content, and aligning with sales to fuel lead generation and pipeline growth.

The Demand Generation Marketing Manager will report to the Senior Director, Marketing, and work as part of the Partnerships team. This is a great opportunity to support an entrepreneurial team to maximize the impact of a rapidly growing organization.

You can read more about the requirements, competencies, goals, and responsibilities below. We'd love to have you join us!

This is important

We are an equal opportunity employer. Diversity is more than a commitment at Springboard Collaborative—it’s at the core of what we do and how we do it. No one can solve a problem better than those who experience it firsthand. That’s why Springboard aspires to hire a diverse team that is representative of the marginalized communities we serve.

We also know that having a diverse workforce makes for a better workplace. Springboard’s hiring process seeks individuals who value diversity of race, gender, sexual orientation, religion, ethnicity, national origin, etc.

Finally, if you’re passionate about an open role, we encourage you to apply— even if you don’t meet 100% of the qualifications listed on the job description!

Here are your priorities in the first year:

• You will deliver timely marketing programs to support thought leadership and brand awareness across digital channels and events.
• You will support the Sales team with regionalized programs that provide relevant assets and content programs across 12-15 primary states.
• Expand website assets for primary states as a foundation for targeted demand generation.
• Test 2-3 education media programs to attract high-quality prospects.
• Deliver content assets to support new brand positioning and value proposition.

Here are your responsibilities within and beyond the first year:

• You will develop and execute a comprehensive demand-generation and content-marketing programs against the annual marketing strategy.
• • Develop and execute integrated demand generation campaigns aligned to quarterly themes that drive qualified leads and pipeline growth.
  • Build and manage multi-channel campaigns (email, paid media, organic social, SEO/SEM, direct mail) targeting superintendents, curriculum directors, principals, and family engagement decision makers.
  • Create and optimize lead nurturing programs and marketing automation workflows in partnership with marketing operations to move prospects through the funnel.
  • Design and manage annual and quarterly demand generation plans with clear KPIs tied to revenue targets, including lead generation goals, conversion rates, and pipeline contribution.
  • Establish evergreen lead generation programs that reduce manual sales follow-up and create scalable growth infrastructure.
• You will build out engagement and enablement assets to support growth in primary target states.
• • Design and execute 1:few and 1:many programs targeting primary states with customized messaging aligned to state-specific learning mandates, funding opportunities, and family engagement requirements.
  • Create state-specific content assets and sales enablement toolkits, including one-pagers, case studies, email sequences, and presentations that Sales can use in outreach to target districts and schools.
  • Partner with Sales leadership to identify high-priority accounts and develop targeted campaigns with personalized content journeys based on district size, demographics, and challenge areas.
  • Track and report on program performance, including account engagement, pipeline influence, and closed-won revenue by state and district segment.
• You will steward thought leadership and content development efforts that showcase SBC’s expertise and impact.
• • Align content creation and schedules for webinars, white papers, research reports, and case studies that position SBC as the leader in family engagement for literacy acceleration.
  • Develop compelling messaging and storytelling that connects SBC's Family Engagement methodology to measurable student outcomes and district pain points.
  • Manage and deliver against the content calendar across the website, blog, social media, and email that drives awareness, engagement, and conversions.
  • Organize and assign content development for quarterly webinars and virtual events featuring SBC leaders, district partners, and education researchers to generate leads and establish credibility.
  • Coordinate content & messaging to support SBC's presence at key K-12 conferences and events, including booth strategy, speaking proposals, pre-event outreach, and post-event follow-up.
• You will manage the performance outcomes of demand gen programs to ensure they meet quarterly goals.
• • Define, track, and report on program KPIs, including lead volume and quality, MQL-to-SQL conversion, campaign ROI, and marketing-sourced pipeline/revenue.
  • Use data insights to continuously refine targeting, messaging, content performance, and channel mix for improved results.
  • Collaborate with team resources & partners to implement tracking, attribution, and reporting dashboards that demonstrate marketing impact.
  • Work closely with Sales, Customer Success, and Product teams to ensure marketing programs align with business priorities and customer needs.
  • Stay current on K-12 education trends, policy changes, funding landscapes, and competitive movements to inform marketing strategy.  

What you offer us

Here are the competencies and requirements we expect the right candidate to have:

• Valuing Equity: You understand the value of inclusive, equitable, and diverse storytelling and branding. You respect the talents and contributions of all individuals and have the ability to communicate and/or manage across lines of difference.
• Marketing automation technology/Customer Relationship Management (CRM) Systems: You are a hands-on builder of marketing programs using technologies like HubSpot and Salesforce to deliver and measure success.
• Digital Marketing & Multi-channel Integration: You have experience building multi-channel integrated marketing programs driven by creative content programs, leveraging performance metrics to optimize campaigns and drive qualified lead generation and ROI.
• Marketing Content Creation & Management: You develop creative and persuasive content (copy, design, video) that aligns with strategic sales & marketing goals, drives engagement, and supports demand generation across all channels, balancing use of AI output against human creativity to ensure high-quality, on-brand results.
• Brand Governance & Reputation: You uphold and elevate the organization’s brand by ensuring consistent, ethical messaging and strengthening public trust across all touchpoints.
• 5+ years of growth marketing, demand generation, content marketing, and/or field marketing experience
• Experience in the K–12 education nonprofit or edtech sector (Understanding of K-12 buying cycles, decision-maker personas, and education procurement processes)
• Familiarity with marketing technology stack (CRM, marketing automation, ABM platforms, analytics tools)

It would also be nice if you had:

• Experience with Hubspot and Salesforce

While this description is meant to provide an overview of the goals and responsibilities of the Demand Generation Marketing Manager, we are seeking candidates who demonstrate flexibility and can adapt to evolving needs in an entrepreneurial environment.

What we offer you

Compensation

Our compensation values: At Springboard, compensation equity is integral to the way we operate and our commitment to competitiveness, pay equity, performance-based rewards, transparent & equitable career growth, and progressive benefits.

Compensation for this role: Each role at Springboard is placed in a compensation band with 5 levels. Generally, we expect candidates that meet all the hiring criteria to be offered the midpoint of the band. This role sits within Band 5. The midpoint of this band is $129,635.08. The actual level of the successful candidate (and corresponding salary) will be based on compensable factors such as job-relevant education, job-relevant experience, training, licensure, demonstrated competencies, and other factors. You may also be eligible for Springboard's bonus program.

Our process to determine compensation: Springboard does not negotiate the offered salary during the offer conversation. Throughout the interview process, we will evaluate your alignment with the compensable factors listed in the job description. From there, we will determine your starting salary on a level within the job band.

Benefits

At Springboard, we feel it is important to take care of our employees, which is why we offer a competitive benefits package. These benefits include the following:

• The usual stuff - Medical insurance with a cash stipend for those who waive Springboard coverage. Options include PPO and High Deductible/HSA.
• We’ll take care of it - We fully cover short & long-term disability coverage.
• Securing your future - We match up to 6% of your salary in 403(b) retirement contributions after your first twelve months at Springboard.
• Paid Time Off (PTO) is important - Four weeks (20 days) annually. At Springboard, time off doesn’t need to be earned to be used. Everyone gets access to their time at the start of the calendar year.
• Holidays! - All 11 federal holidays, two extra floating holidays, weekdays between December 25th - January 1st, Election Day, and your birthday!
• Under the weather? - We don’t cap the number of sick days available to employees.
• Paid Leave - Parental Leave (12 weeks after the first 6 months of employment). Marriage Leave (five days). 
• Technology - All employees receive a Springboard laptop and optional monitor. Springboard uses Google Workspace and Asana. 

• We are committed to your development - We provide personal & professional development funding of $2000/year.

• Your wellness is a priority - Our Employee Assistance Program (EAP) provides support for stress/anxiety, finance, law, family, substance abuse, grief, and more. 
• Transparency is key - We ensure regular opportunities to discuss individual and organizational development and our commitment to equity. Consistent and structured real-time feedback is foundational to Springboard’s culture.

Location and travel

Applications are welcome from any location within the United States. This role can be performed remotely, with quarterly travel to participate in team and org-wide retreats. Springboard Collaborative’s headquarters office is in Philadelphia, PA.

Springboard requires in-person employees at a Springboard facility or participating in in-person programming or events to be fully vaccinated against COVID-19 unless a medical or religious exemption is approved. Being fully vaccinated means an individual is at least two weeks past their final dose of a CDC-authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be asked to provide their COVID-19 vaccination status and proof of vaccination, as required. 

Please note that this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.