Data Marketer - Performance & Integrated Marketing Analytics

The highly analytical and collaborative Data Marketer will support performance optimization and integrated marketing insights within our regional bank’s marketing team. Reporting to the Marketing & Brand Manager, this role will serve as lead in connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive measurable growth.

Essential Job Responsibilities__________________________________

Performance Marketing Support & Optimization

• Serve as key internal data marketing partner for ad agency and direct mail vendors.

• Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, and community campaigns)

• Track and optimize key metrics such as cost per account, application conversion rates, CAC, LTV and campaign ROI

• Provide recommendations to the Marketing & Brand Manager on how to improve performance, messaging and budget allocation

• Support campaign testing, including audience targeting, messaging variations, and channel mix

• Manage audience data, segmentation frameworks, and data flows across systems 

Integrated Marketing Insights & Synthesis

• Bring together data from multiple marketing programs (digital, branch, CRM, and brand campaigns) into a clear, unified performance view

• Identify trends, patterns, and opportunities across campaigns to inform strategy and planning

• Translate analytics into clear, actionable recommendations for a non-technical marketing audience

• Contribute to building a test-and-learn culture within the marketing team

Customer & Lifecycle Analytics

• Analyze the full customer journey, from awareness and acquisition through onboarding and retention

• Support segmentation efforts to identify high-value customer groups within local and regional markets

• Provide insights to Sales Enablement Manager to improve cross-sell and product adoption (checking, savings, loans, credit products)

• Help optimize marketing efforts to deepen customer relationships and increase lifetime value

Reporting & Dashboarding

• Develop and maintain regular reporting dashboards tracking campaign and channel performance

• Prepare weekly and monthly performance summaries for the Marketing & Brand Manager and leadership

• Ensure consistency in KPI definitions and measurement across campaigns and reporting

• Forecast performance and support planning for campaigns, promotions, and seasonal demand

• Evaluate and recommend enhancements to tools and systems to improve efficiency and scalability

Compliance & Data Integrity

• Ensure data collection and reporting practices align with banking regulations and privacy requirements

• Support proper tracking, tagging, and data accuracy across marketing systems

• Partner with internal teams (compliance, IT, vendors) to maintain responsible marketing data usage

Bona Fide Occupational Qualifications_____________________________

• 4–8+ years of experience in marketing analytics, performance marketing, or data analysis in the financial industry or highly-regulated industry

• Experience with attribution models, media mix modeling, incrementality testing, or broader marketing effectiveness measurement

• Experience working within marketing teams (agency, in-house, or financial services preferred)

• Experience working across multiple datasets and systems

• High accuracy in reporting, tracking, and analysis

• Proficiency with analytics and reporting tools (e.g., Google Analytics, Power BI, Excel, and SQL)

• Ability to synthesize data and communicate insights clearly and effectively

• Strong organizational and collaboration skills across cross-functional teams

• Experience with attribution models, A/B testing, or campaign experimentation

• Experience in regional banking, credit unions, or financial services

• Familiarity with CRM platforms and marketing automation tools

• Understanding of local market dynamics and community-focused marketing

• May be eligible for Telecommuting