Customer Marketing Manager, Advocacy & Engagement

General Summary:

This position is responsible for strengthening customer relationships, amplifying the voice of the customer, and driving meaningful engagement across the full customer lifecycle.

The Customer Marketing Manager, Advocacy & Engagement, leads customer advocacy and community-building initiatives while supporting customer engagement, adoption, and retention programs. This role partners cross-functionally with Customer Success, Sales, Product Marketing, Product Management, Corporate Marketing, and Executive Leadership to build scalable programs that deepen customer engagement, elevate customer voices, and support long-term customer growth and retention.

Customer Advocacy and Community

1. Develop and manage customer advocacy programs to identify, engage, and activate customer champions.
2. Oversee creation of customer case studies, testimonials, video interviews, and customer-generated content.
3. Build and maintain a scalable customer reference program to support Sales, Marketing, and business development initiatives.
4. Create and execute strategies to foster customer engagement and community across digital and in-person channels.
5. Maintain a centralized library of customer advocacy assets and proof points for enterprise use.
6. Support review generation and online reputation initiatives to enhance brand credibility.
7. Assist in planning and management of Customer Advisory Board programs, including recruitment, communications, meetings, and follow-up activities.
8. Partner with executive stakeholders to incorporate customer insights into strategic planning.
9. Collaborate with events and marketing teams to develop customer-focused event strategies and engagement experiences.
10. Support customer events, executive roundtables, user groups, and appreciation initiatives.

Customer Engagement and Optimization

1. Partner with Customer Success and Product Marketing to drive customer engagement, product awareness, and adoption programs.
2. Support customer communications including nurture campaigns, webinars, newsletters, and educational content.
3. Develop audience segmentation strategies and targeted engagement initiatives.
4. Gather and communicate customer insights to inform marketing, product, and customer experience strategies.
5. Identify opportunities to improve customer satisfaction, loyalty, and retention.
6. Establish and track KPIs for advocacy, engagement, and customer experience initiatives.
7. Measure program effectiveness and provide recommendations for optimization.
8. Report program performance and business impact to leadership.

*Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation.

Supportive Job Functions: *

1. Perform other miscellaneous duties as assigned by management.

*These tasks do not meet the Americans with Disabilities Act definition of essential job functions but remain important to overall performance.

Knowledge, Skills, and Abilities:

1. Strong understanding of customer marketing, advocacy, and lifecycle engagement strategies.
2. Ability to build relationships with customers and cross-functional stakeholders.
3. Strong project management and organizational skills with the ability to manage multiple initiatives.
4. Excellent written, verbal, and interpersonal communication skills.
5. Analytical mindset with ability to track performance and derive actionable insights.
6. Ability to think strategically while executing tactically in a fast-paced environment.

Education, Experience, and Certification: *

Required:

1. 3-5 years of experience in customer marketing, customer advocacy, community marketing, customer success, lifecycle marketing, or related field.
2. Experience developing and executing customer-facing programs that drive engagement and measurable business outcomes.
3. Experience developing customer testimonials, case studies, and video-based customer content.
4. Familiarity with customer review management platforms such as G2, Trustpilot, and TrustRadius.
5. Experience collaborating across marketing, sales, customer success, and product teams.

*Minimum requirements needed to perform the job.

Scope of Job:

1. No direct or indirect reports.
2. No supervisory responsibility; general direction received by Customer Marketing leader
3. Frequent contact with internal and external stakeholders, including customers.
4. Regular exposure to confidential customer and business data.
5. Errors may impact customer relationships, brand perception, and business outcomes.
6. Work is performed in a professional office environment with occasional travel for events or customer engagement activities.

Where required, Data Axle will provide the compensation range for this role upon request. Please contact us or email us at applicant@data-axle.com to receive compensation and benefits information for this role. Please include the job title and/or job ID of the role you are interested in. 

Affirmative Action/EEO Statement:
At Data Axle, we are committed to attracting, retaining, and engaging employees from all walks of life.  Diversity is an important part of our values and business operations. We are dedicated to creating an inclusive environment that promotes professional development for everyone. As part of that commitment, Data Axle does not discriminate on the basis of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status with regard to public assistance, status as a disabled veteran and or Vietnam Era or any other characteristic protected by federal, state, or local law. All qualified applicants will receive consideration for employment. In addition, Data Axle will provide reasonable accommodation for otherwise qualified disabled individuals.