Customer Marketing Director

Macabacus is the leading Microsoft-native productivity platform for finance and professional services teams. Trusted by investment banks, private equity firms, asset managers, and advisory firms around the world, Macabacus helps teams work faster, reduce errors, and ensure brand and modeling consistency across Excel, PowerPoint, and Word. 
We sit at the intersection of Excel + PowerPoint + AI, powering mission-critical workflows where accuracy, speed, and polish matter. With strong product-market fit, an expanding enterprise footprint, and an ambitious AI roadmap, Macabacus is entering its next phase of growth.  We’re looking for an exceptional marketer to build and own our customer lifecycle marketing. This key role will report directly to the CMO, owning the strategy and execution of communicating with our 75,000 users across 3,000 organizations. You will be responsible for ensuring customers understand how they can get value from Macabacus, driving feature and product adoption, and supporting our account teams as they grow our users in larger accounts. 
You'll be responsible for: 

• Marketing strategy: Design and build marketing strategies that drive adoption of Macabacus capabilities throughout the user base
• Product marketing: work with the rest of the team to develop messaging and content to effectively communicate how users workflows and jobs to done can be addressed or enhanced by Macabacus
• Campaign and asset delivery: Manage a set of processes that deliver powerful and impactful assets and  multi-channel campaigns
• Own user adoption and upsell pipeline generation: own and report adoption, usage, and upsell pipeline generation targets
• Account based marketing: work with the Account Management teams to deliver account specific campaigns to drive upsell and expansion opportunities

• 10+ years of marketing experience that includes Customer Lifecyle marketing or a mixture of Product Marketing and campaign management
• Proven track record of working in high volume user B2B SaaS or AI businesses
• Excellent collaboration skills across Marketing, Customer Success, and Account Management
• A strong portfolio of customer enablement content and campaigns that have driven behavior or revenue results