Customer Marketing and Advocacy Manager

Overview

We are seeking a proactive and experienced Customer Marketing and Advocacy Manager to join our team. In this role, you will be responsible for developing and managing programs that engage and build relationships with our customers. You will play a critical role in driving customer loyalty and satisfaction, enhancing our brand presence and fostering customer advocacy.

This is a remote opportunity - must be US based in EST or CST timezones.

About HR Acuity®At HR Acuity®, we empower our team to #BeBold — embracing innovation and new challenges. We give you the tools to #WorkSmarter and foster the collaboration that makes us #BetterTogether. If you're excited to be part of our growth story, we'd love to chat.About Us: HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated, and our data-driven approach helps clients and partners build trusted, inclusive cultures where employees feel safe.This is an #All-In Zone. We're a fast-growing, innovative company led by a female founder and CEO, and being all-in is the norm here. From the top down, we bring our best every day — fueled by passion for our mission and culture — and we look for teammates who want to do the same.At the same time, we're deeply committed to an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic self and thrive. If this sounds like you, keep reading.Click here to learn more about our values and benefits

Please note that for this position, we are only accepting direct applications. Submissions from agencies will not be considered.

The Opportunity

• Design and implement customer marketing programs that enhance engagement, retention, and loyalty.
• Develop educational content and lifecycle campaigns to empower customers and drive product adoption.
• Craft compelling customer communications across channels to foster satisfaction and long-term relationships.

• Build and manage a scalable customer advocacy program to identify, nurture, and activate brand champions.
• Develop and maintain a library of customer stories, case studies, testimonials, and video content.
• Lead initiatives that showcase customer success through campaigns, events, and digital channels.

• Partner with Customer Success to identify knowledge gaps and create tailored enablement resources.
• Collaborate with Product to engage customers in beta programs, feedback loops, and roadmap validation.
• Ensure customer insights are integrated into marketing and product strategies.

• Plan and execute customer-facing campaigns, including newsletters, webinars, and product updates.
• Manage communications and logistics for customer events such as roundtables, user groups, and product launches.
• Drive participation and engagement through targeted outreach and personalized messaging.

• Analyze customer engagement data and feedback to identify trends and opportunities.
• Track and report on the effectiveness of customer marketing and advocacy initiatives.
• Use insights to continuously optimize programs and demonstrate impact on business outcomes.

Qualifications

Qualifications

• Min 5 years of experience in a customer marketing and advocacy role.
• Proven track record of developing and implementing customer marketing and advocacy strategies.
• Experience in a fast-paced B2B SaaS environment.
• HR Tech highly preferred.
• Bachelor’s degree in Marketing, Business, or a related field preferred.

Skills

• Excellent communication and interpersonal skills to interact with customers and internal stakeholders.
• Proficiency with marketing automation tools, CRM platforms and survey tools.
• Analytical mindset with the ability to interpret data and translate findings into actionable insights.
• Strong project management skills and the ability to handle multiple initiatives simultaneously.

Perks and Benefits

Compensation: The pay range for this position is expected to be between $140,000 to $155,000 however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Benefits:

• Stay healthy and happy with our comprehensive medical, dental and vision plans.
  • You can also choose from FSA or HSA options to suit your needs.
• Save for your future with our 401K plan that matches your contributions.
• Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
• Own a piece of the company with our #Allin Shares Program.
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
• Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.

Perks:

• Take a break from work with our unlimited PTO policy to refresh and recharge.
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time.
• Own a piece of the company with our #Allin Shares Program.
• Earn extra cash by referring qualified candidates to join our team.
• Access professional and personal support through our employee assistance program.
• Work from anywhere with our remote work environment that fosters collaboration and creativity. *
• Join a fun and energetic team that values your suggestions and new ideas.
• Receive a competitive salary and meaningful opportunities for growth.

Learning and Development

• Onboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.
• Manager training: Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.
• Leadership training: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.
• Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.

* Based upon business needs