Creative Director, Experiential Marketing

Role Overview

TH Experiential is looking for a visionary Creative Director to lead concept development and creative execution across our full portfolio of experiential work, from large-scale activations and immersive environments to hybrid and digital campaigns.

This is a leadership role for a strategic, culture-savvy, and collaborative thinker who thrives on turning bold ideas into unforgettable experiences. You will work directly with clients and internal teams to shape breakthrough work that delivers impact, drives engagement, and positions TH as a creative powerhouse in the industry.

About TH Experiential

TH Experiential is a creatively-led experiential agency built on craft, collaboration, and trusted client partnership. Since 2006, we’ve helped leading global brands create culturally resonant, meticulously produced experiences that blend storytelling, design, and real-world impact. We deliver work that shapes culture and creates moments to remember.

As experiential demand accelerates, TH is entering its next chapter of intentional growth. We’re evolving our leadership team and go-to-market approach to support a growing slate of integrated programs while protecting margins, clarity, and long-term client relationships. This role is a rare opportunity for a seasoned experiential business development leader to help define how TH grows—strategically and sustainably.

Key Responsibilities

Creative Leadership

• Lead the ideation, development, and execution of integrated experiential campaigns that push creative boundaries and meet client objectives.
• Champion and evolve the creative vision for projects, ensuring alignment with brand goals, cultural relevance, and innovative execution.
• Guide cross-functional teams of 2D designers, 3D spacial designers, motion graphic designers, and strategists through the creative process with clarity, inspiration, and decisiveness.
  

Client Engagement & Strategy

• Serve as a senior creative partner and trusted advisor to clients, offering strategic insight and inspiring confidence through every phase of a project.
• Collaborate closely with strategy, business development, and production leads to ensure creative excellence and strategic alignment.
• Confidently present concepts and campaign thinking to senior client stakeholders and executive teams.

Team Building & Mentorship

• Manage, mentor, and inspire a team of creatives, providing actionable feedback, fostering growth, and building a collaborative culture of excellence.
• Attract top creative talent and nurture an environment that values originality, inclusivity, and accountability.
• Partner with agency leadership to shape the future of the creative department and elevate TH’s creative profile.

Executional Standards

• Oversee the development of all creative outputs including presentations, visual design, copy, environmental design, and video/motion content.
• Ensure all creative deliverables are cohesive, brand-aligned, and executed to the highest standard.
• Maintain ownership of the creative vision throughout production, actively collaborating with internal and external partners to ensure flawless execution.

Agency Marketing 

• For every project, partner with cross functional leads on a content capture plan for marketing materials.
• Once projects are completed, lead the creative team to develop recaps, case studies, and sales/marketing collateral.
• Partner with the marketing team to support website updates, social posts, and award submissions.

Core Competencies

Creative Excellence

• Strong concept development skills, with a portfolio of impactful experiential campaigns, branded environments, and cross-channel content.
• Ability to translate strategic insights into bold creative direction across in-person, digital, and hybrid formats.
• Deep understanding of brand storytelling, cultural trends, and audience behavior.

Leadership & Vision

• Clear, confident communicator with the ability to inspire teams and clients alike.
• A strong point of view coupled with an openness to collaboration and iteration.
• Ability to lead high-profile campaigns under pressure while nurturing a culture of creativity and care.

Operational & Financial Acumen

• Experienced in scoping creative projects, managing timelines, and working within budget parameters.
• Ability to align creative ambition with business objectives, ensuring profitability and scalability.
• Skilled at balancing multiple projects simultaneously in a fast-paced, client-focused environment.

Experience & Requirements

• 10+ years of creative experience with a proven track record in experiential marketing, brand activations, and cross-platform campaigns.
• 4+ years in a senior creative leadership role with client-facing experience and team oversight.
• Strong command of visual design, storytelling, and presentation tools (Google, Adobe CC, Figma).
• Familiarity with digital engagement tools and platforms (e.g., AR/VR, interactive content, social media integrations).
• Experience working with multi-agency teams and managing external creative/production vendors.

What Defines Your Style

• You inspire through action and lead with integrity.
• You say "yes" to new ideas and bring others along with you.
• You love solving problems creatively and strategically.
• You’re energized by building culture and growing talent.
• You deliver under pressure without compromising the work, or your team.

How You Elevate Our Culture

• You foster a creative culture rooted in respect, generosity, and a shared pursuit of excellence.
• You’re not only creative—you’re responsible, practical, and clear.
• You show up for your team and your clients with curiosity, humility, and passion.
• You help make TH a place where creativity, innovation, and inclusivity thrive.