Corporate & Content Marketing Manager

Responsibilities

Brand & Corporate Narrative

• Define and evolve the company’s brand identity, positioning, and messaging.
• Ensure consistent voice, tone, and visuals across all channels.
• Align brand storytelling with business strategy through collaboration with leadership and cross-functional teams.

Content Strategy & Development

• Build and execute a content strategy that drives awareness, engagement, and leads.
• Manage the editorial calendar and production of blogs, whitepapers, case studies, videos, and thought leadership.
• Translate complex, technical ideas from SMEs and executives into clear, compelling stories.
• Own the customer case study process: identify opportunities with sales/CS, manage the pipeline, produce and publish content.
• Optimize all content for SEO, clarity, and conversion.

Thought Leadership

• Position company leaders as industry experts through articles, interviews, speaking opportunities, and awards.
• Identify timely topics and trends to reinforce market leadership.
• Drive executive ghostwriting and narrative development (LinkedIn posts, bylines, etc.).

Website & Digital Presence

• Lead website content strategy, UX alignment, and overall messaging.
• Collaborate with design, SEO, and development teams to improve engagement and conversions.
• Track performance metrics and continuously optimize.

Public & Analyst Relations

• Manage relationships with PR agencies, journalists, and analysts.
• Lead media outreach, press releases, and company announcements.
• Coordinate analyst briefings, submissions (Gartner, Forrester, IDC), and award programs.
• Monitor media coverage, sentiment, and share of voice.

Social Media & Community Engagement

• Own strategy and execution across corporate social channels (LinkedIn, X, etc.).
• Develop campaigns that amplify content, milestones, and thought leadership.
• Track engagement metrics and community sentiment.

Team Leadership & Collaboration

• Mentor and manage a small team of content creators, designers, and external partners.
• Work closely with product marketing, demand generation, and events to deliver cohesive campaigns.
• Manage budgets for PR, content, and brand initiatives.

Qualifications

• 5+ years of experience in B2B marketing, with a focus on corporate communications, content, or brand.
• Strong storytelling, writing, and editing skills; able to communicate complex topics clearly.
• Proven experience managing PR/AR and content programs in a technology or SaaS environment.
• Experience developing messaging frameworks and managing brand voice across channels.
• Familiarity with SEO, CMS platforms (WordPress or similar), analytics tools, and social media management tools.
• Excellent project management skills; able to balance strategic vision with execution.
• Comfortable collaborating across teams and presenting to executives.

Success Metrics

• Growth in brand awareness and share of voice.
• Increase in website traffic, engagement, and content performance metrics.
• Consistent media and analyst coverage aligned to business priorities.
• Executive visibility through thought leadership placements.
• Social media growth and engagement improvements.
• Positive cross-functional collaboration and internal satisfaction with brand consistency.