Copy of Email Marketing Strategist

Campaign Marketing Specialist

Purpose

The Campaign Marketing Specialist is responsible for bringing integrated marketing campaigns to life—from initial brief through launch, execution, follow-up, and reporting.

In this role, you'll own the day-to-day execution and orchestration of marketing campaigns, ensuring the right inputs, assets, systems, and stakeholders co me together to deliver high-quality programs on time. You'll partner closely with Product Marketing, Demand Generation, Events, Creative, Revenue Operations, and other cross-functional teams to translate campaign strategy into coordinated execution across email, landing pages, webinars, virtual events, and other digital touchpoints.

The ideal candidate is a strong marketing operator—organized, proactive, detail-oriented, and comfortable managing multiple moving pieces. You know how to take a campaign brief, build the execution plan, drive it forward, and ensure nothing falls through the cracks.

Key Responsibilities

Campaign Development & Execution

• Manage the end-to-end execution of integrated marketing campaigns, translating campaign briefs into clear timelines, deliverables, dependencies, and launch plans.

• Coordinate campaign execution across email, landing pages, forms, webinars, digital assets, and other campaign touchpoints.

• Partner with Product Marketing and Demand Generation to ensure campaign strategy, audience, messaging, offers, and calls to action are effectively translated into execution.

• Coordinate with Creative, Content, Revenue Operations, Events, and other partners to ensure required campaign inputs and assets are delivered on schedule.

• Maintain campaign calendars, project plans, deadlines, asset requirements, and campaign documentation.

• Proactively identify risks, missing inputs, and dependencies and drive them toward resolution.

• Conduct campaign QA to ensure messaging, links, forms, tracking, segmentation, and assets are accurate and launch-ready.

Webinar & Virtual Event Execution

• Own the operational execution of marketing webinars and virtual events from initial setup through post-event follow-up.

• Set up webinar platforms, registration pages, confirmation communications, reminder emails, and attendee workflows.

• Own operational coordination with webinar speakers, including scheduling, communications, asset collection, rehearsals, technical preparation, and day-of logistics, while partnering with Product Marketing on content and messaging.

• Coordinate presentation materials and other webinar assets to ensure speakers and internal stakeholders are prepared for the event.

• Manage live webinar execution, including technical setup, speaker support, recording, and attendee experience.

• Coordinate post-event activities including recordings, on-demand assets, follow-up communications, and lead handoff.

• Partner with the Events team on integrated campaigns supporting in-person events, while the Events team owns onsite and physical event logistics.

Email & Digital Campaign Execution

• Build, schedule, test, QA, and deploy campaign emails across prospect and customer audiences.

• Build and maintain campaign landing pages, forms, and supporting digital assets.

• Support nurture programs and automated campaign journeys that engage prospects and customers throughout the buyer and customer lifecycle.

• Partner with Revenue Operations on audience segmentation, campaign tracking, lead routing, and data quality.

• Apply email deliverability, privacy, tracking, and campaign governance best practices.

• Develop increasing proficiency in marketing automation platforms and identify opportunities to make campaign execution more scalable and efficient.

Campaign Performance & Optimization

• Monitor campaign performance across email, landing pages, webinars, virtual events, and other campaign touchpoints.

• Track key metrics including registrations, attendance, engagement, conversions, and campaign responses.

• Conduct A/B testing and identify opportunities to improve campaign performance.

• Partner with Demand Generation to evaluate campaign results and translate performance into actionable recommendations.

• Document campaign learnings and apply them to improve future execution.

Collaboration & Operational Excellence

• Serve as a central execution partner across marketing campaigns, ensuring stakeholders have clear visibility into timelines, requirements, dependencies, and status.

• Establish repeatable processes, templates, and workflows that improve campaign consistency and speed to market.

• Partner closely with the Events team to coordinate campaign promotion and communications for in-person programs and events.

• Stay current on campaign marketing, marketing automation, webinar, and digital marketing best practices and identify opportunities to improve how Modern Campus executes campaigns.

Qualifications

• 3–5+ years of experience in B2B campaign marketing, demand generation, marketing operations, digital marketing, or a related discipline; SaaS experience strongly preferred.

• Demonstrated experience executing multi-channel marketing campaigns from planning through launch, follow-up, and measurement.

• Strong project management and organizational skills with exceptional attention to detail.

• Experience managing webinars, virtual events, or similar digital marketing programs.

• Hands-on experience with marketing automation, CRM, webinar, CMS, or campaign management platforms.

• Experience with platforms such as HubSpot, Marketo, Pardot, Salesforce, Zoom Webinar, ON24, or similar tools preferred.

• Ability to quickly learn new marketing technologies, platforms, and workflows.

• Strong written communication and cross-functional collaboration skills.

• Analytical mindset with the ability to understand campaign performance and identify opportunities for improvement.

• Ability to manage multiple campaigns and competing deadlines in a fast-paced environment.

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

What Success Looks Like

• Campaigns move from brief to market efficiently, accurately, and on schedule.

• Campaign execution is consistent and coordinated across channels, with clear timelines, ownership, and dependencies.

• Webinars and virtual events are executed seamlessly from setup and speaker coordination through live execution and post-event follow-up.

• Campaign assets, audience segmentation, tracking, lead routing, and follow-up are accurate and launch-ready.

• Cross-functional partners have clear visibility into campaign status, requirements, risks, and next steps.

• Campaign performance is captured consistently, with learnings applied to improve future programs.

• Campaign processes become increasingly repeatable, scalable, and efficient, improving Marketing's overall speed and quality of execution.