Content Marketing Specialist

Overview

Founded in 2012, Cariloop is a care company fueled by a deeper purpose: ensuring that no one goes through caregiving alone. We are a compassionate organization committed to providing steadfast support to those navigating the complexities of caregiving. Our platform is a lifeline offering personalized guidance from expert Care Coaches, cutting-edge digital tools, and access to an integrated care provider support network and community, tailored to meet the diverse needs of individuals and families at every stage of life.

Operating remotely across the United States, we embrace a virtual work culture that champions collaboration, flexibility, and inclusivity.

Our Impact

At Cariloop, we believe the unbiased, inclusive, and empathetic way we strive to serve caregivers is a reflection of how we serve our employees. You'll have the opportunity to make a genuine difference in the lives of millions of caregivers while enjoying the autonomy and flexibility of remote work. As a member of our team, you'll contribute to a movement to redefine the standard for caregiver support, shaping a future where caregivers feel supported, empowered, and recognized for their invaluable role.

As a Public Benefit Corporation and a Certified B Corp, we are constantly striving to use our business and platform as a force for good, being especially mindful of how we create a profitable, sustainable enterprise while supporting all of our stakeholders and giving back to our communities.

We believe deeply that the way we care for others should be a reflection of the way we care for our team. We seek to foster a culture of care that sees people for who they are and celebrates the core values they hold dear. When we care for our Loopers, our Loopers can focus on caring deeply for the caregivers, families, and communities we serve.

Join us in our mission to create positive change, and together, let's forge a path toward a more caring and connected world

The Role
We’re seeking a versatile writer and storyteller who can help power Cariloop’s content engine by researching, drafting, editing, and publishing content across multiple channels for our target audiences: employers and their employees. This role is hands-on and execution focused: you’ll create high-quality, net-new content yourself while learning how to optimize it for search, social, email, and emerging AI/answer engines.

The ideal candidate is a collaborative, detail-oriented content marketer who works well with Demand Generation, Member Marketing, SEO, and Product partners to bring Cariloop’s messaging to life. You’re comfortable shifting between formats—long-form content that educates HR buyers and short-form creative copy that drives employees to enroll in and use their Cariloop benefit. You’re curious, proactive, and eager to grow your strategic skills over time.

Writers with range across B2B and B2C/B2B2C environments, and those who bring creativity to short-form execution, are especially encouraged to apply.

Responsibilities

• Support content calendar and triage requests from marketing peers. 

• Produce B2B content that resonates with HR buyers and benefits consultants to support demand generation programs including: blog posts, landing pages, ebooks, nurture emails, web copy, social posts, product descriptions, flyers, and digital banners.

• Produce B2C/member-facing content that helps employees understand their Cariloop benefit and encourages engagement including: flyers, emails, digital banners, and product copy

• Ensure accuracy, clarity, and consistency across all content, applying Cariloop’s tone and messaging frameworks consistently across assets. 

• Support light ghostwriting as needed for select executive leaders

• Build discoverable and optimized content alongside our Head of SEO and Web, applying SEO best practices. Learn and support emerging AEO (Answer Engine Optimization) approaches to improve discoverability.

• Assist with UX copy updates or refinements to ensure clarity and alignment with Cariloop’s messaging.
  

Qualifications

• 2–4 years of experience in content marketing, copywriting, or a similar role.

• Strong writing and editing skills with the ability to adapt voice, tone, and format for multiple audiences.

• Experience writing in B2B environments; B2B2C experience is a plus.

• Familiarity with SEO best practices and interest in learning AEO.

• Experience with CMS and marketing tools (e.g., HubSpot, Webflow, GA4, SEMRush).

• Highly organized, detail-oriented, and able to manage multiple projects with guidance.

• Collaborative team player with a proactive, can-do attitude and a desire to learn and grow.