Content Marketing Specialist

Location: It is anticipated that an incumbent in this role will work remotely.

GENERAL DESCRIPTION

The Content Marketing Specialist is a creative and results-driven marketing professional responsible for developing, writing, and managing high-quality content across multiple channels. This role crafts compelling messaging—from short-form promotional copy to long-form storytelling—that engages audiences, strengthens brand presence, and supports business goals. The Specialist collaborates closely with cross-functional teams to execute content strategies, optimize campaigns based on performance insights, and ensure all communications are aligned, timely, and impactful. This position is ideal for a fast-moving, strategic writer who thrives in a high-volume, dynamic marketing environment.

MINIMUM REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field.
• Four (4) or more years of experience in content marketing, email marketing, social media, and copywriting.
• Exceptional writing, proofreading, and editing skills with strong attention to detail.
• Ability to write across multiple tones including inspirational, urgent, heartfelt, playful, and professional.
• Strong understanding of audience psychology and conversion-driven messaging.
• Experience managing content for social platforms including Instagram, LinkedIn, and Facebook.
• Comfortable working in a high-volume, fast-paced marketing environment.
• Experience with email marketing platforms such as HubSpot.
• Familiarity with design tools such as Photoshop, Illustrator, or Canva.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Content Strategy and Campaign Development

• Collaborate with internal teams to develop and execute a consistent content strategy that engages audiences and strengthens the broader brand.
• Support integrated marketing campaigns with aligned, audience-focused messaging.

Copywriting and Creative Production

• Produce high-volume content across channels, including short-form promotional copy and long-form storytelling (e.g., case studies, patient stories).
• Develop compelling subject lines, headlines, calls to action, and messaging that drive engagement.
• Ensure all content is personal, motivating, and aligned with the brand voice.

Email and Lifecycle Engagement

• Create and optimize mass marketing emails tailored to audience segments.
• Monitor email performance and refine messaging based on data insights.

PR and External Messaging

• Draft press releases and public-facing communications to elevate the company’s mission and message.

Social Content and Audience Engagement

• Develop, schedule, and manage social media content across LinkedIn, X, Facebook, and other platforms.
• Support audience engagement through consistent, brand-aligned messaging.

Optimization and Performance

• Monitor content performance metrics to identify trends and areas for improvement.
• Apply performance insights to recommend new approaches, creative opportunities, and messaging optimizations.
• Maintain high standards of quality, accuracy, and attention to detail across all content.
• Take ownership of content across campaigns, ensuring alignment, timeliness, and effectiveness.

Collaboration and Teamwork

• Partner closely with designers, business development teams, brand partners, and external collaborators.
• Contribute as a proactive, solutions-focused team player with ownership and energy.

NON-ESSENTIAL FUNCTIONS & RESPONSIBILITIES

·       Support additional marketing initiatives, pilot programs, or special projects as assigned.

·       Assist with content audits, competitive research, and brand documentation updates.

·       Participate in team meetings, brainstorming sessions, and professional development opportunities.

·       Provide backup support for other marketing functions during peak periods.

KNOWLEDEGE, SKILLS AND ABILITIES REQUIREMENTS

• Outstanding written and verbal communication skills.
• Strong editorial judgment with meticulous attention to detail.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Analytical mindset with ability to interpret performance metrics and apply insights.
• Creative thinker with fresh, engaging content ideas.
• Highly organized with strong time management and prioritization skills.
• Collaborative, adaptable, and comfortable in a fast-paced marketing environment.
• Self-motivated with a strong sense of ownership and accountability.
• Proficiency in Microsoft Office and familiarity with marketing automation and content management systems.

Communication Skills 

• Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings. 
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information. 

Computer Skills 

Become and remain proficient is all programs necessary for execution.