Content Marketing Manager, AIO (B2B) 

Content Marketing Manager, AIO (B2B) 
Employment Type: Full-time 
Reports to: Director, Global Demand Gen 

Ready to join the future of work?

Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work.

Our vision of the future of work is “Work In Any Way” which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Most importantly, it puts people first!

Safeguard Global is seeking a Content Marketing Manager, AIO (AI Optimization) to lead B2B content strategy and execution with a focus on AI-driven discovery, enterprise buyers, and complex global workforce topics. This role is responsible for ensuring Safeguard Global’s content is authoritative, discoverable, and trusted across traditional search and emerging AI-powered platforms. 

You’ll translate complex HR, payroll, compliance, and global employment concepts into clear, compelling content that supports demand generation, brand authority, and sales enablement — while adapting content strategies for how decision-makers increasingly rely on AI for research and evaluation. 

Key Responsibilities 

• Own and execute a B2B content strategy optimized for AI-powered search and discovery (AIO) 

• Create and manage content that supports the full buyer journey, including blogs, whitepapers, guides, landing pages, case studies, FAQs, and thought leadership 

• Optimize content for AI visibility, entity-based SEO, and structured data, ensuring accuracy and consistency across AI-generated responses 

• Partner with Demand Generation, Product Marketing, Sales, and Regional Marketing teams to align content with pipeline goals and global priorities 

• Audit, refresh, and expand existing content to improve performance in organic search and AI-driven channels 

• Use analytics, SEO, and AI tools to measure performance, identify gaps, and guide content investment decisions 

• Manage editorial calendars and collaborate with subject matter experts, freelancers, and agencies 

• Monitor industry trends related to AI search, B2B buying behavior, and global workforce regulations, adapting content accordingly 

Qualifications & Experience 

• 5–8 years of experience in B2B content marketing, preferably in SaaS, HR tech, payroll, or professional services 

• Proven success building content strategies that drive organic growth, lead generation, and brand authority 

• Strong understanding of SEO fundamentals and evolving AI-influenced search and discovery environments 

• Experience translating complex, regulated topics into accessible, authoritative content for enterprise audiences 

• Hands-on experience with content and SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, CMS platforms) 

• Excellent writing, editing, and stakeholder management skills 

• Data-driven mindset with the ability to connect content performance to business outcomes 

• Experience working cross-functionally in a global, matrixed organization  

Nice to Have 

• Experience in global employment, payroll, HR, compliance, or workforce management 

• Familiarity with structured data, schema, and entity optimization 

• Experience supporting ABM or enterprise sales motions 

• Experience working with international or distributed teams