Content & Marketing Manager

Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,800 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff.

Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement.

Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.

• Own the digital calendar for UK & Ireland, including paid media, email, web,  social and digital reporting.
• Develop region‑specific digital and social plans that complement global campaign frameworks but resonate with regional buying personas.
• Work with the web team to build and maintain regional microsites and SEO/AIO relevancy.
• Coordinate with global digital teams to ensure alignment on ad operations, governance, and optimisation best practices.
• Manage content calendars, ensuring consistent, high‑quality execution across platforms.
• Use performance insights to refine and improve campaigns. 

• Own the social media strategy for UK & Ireland, including paid, organic and reporting.
• Weekly project management of the creation of social content, including: 3-4 posts per week and 1-2 blogs per month.
• Respond quickly and effectively to the changing market dynamics to ensure the Ellucian brand remains relevant.
• Equip the regional team with the right tools to be active and effective social media ambassadors of the Ellucian Brand.
• Use performance insights to refine and improve against KPIs.

• Write compelling social copy, email copy, and digital content tailored to UK&I market needs, utilising AI tools.
• Use Canva to create design assets for social posts and campaigns.
• Manage the creation of higher value content assets in collaboration with regional content agency.
• Project management of video production to create compelling case studies and social videos.
• Maintain and organise a repository of regional content in Highspot.

• Oversee and coordinate all UK&I digital and content initiatives, managing timelines, approvals, and stakeholder expectations.
• Work cross‑functionally with Sales, Customer Success, Brand, Product Marketing, and Digital teams to ensure localised alignment on key messages and execution.
• Prepare regular updates and reports for internal stakeholders, highlighting progress, performance metrics, and opportunities.

• Support digital promotion and content workflows for events, field programs, customer initiatives, roadshows, and conferences.
• Provide ad‑hoc support for high‑priority regional and European campaigns, including execution tasks, content needs, and measurement support.
• Assist with amplification of key moments, including event highlights, customer stories, and campaigns.

• 5+ years of marketing experience, ideally in B2B digital or campaign marketing. High tech/SaaS preferred.
• Strong knowledge on content creation and experience in developing and executing digital marketing plans.
• Excellent program management, calendar timeline, and budget management experience.
• Demonstrated experience managing LinkedIn campaigns (paid + organic).
• Strong copywriting skills with the ability to craft compelling messages for higher education and technology audiences.
• A good eye for visual design, brand consistency and experience using Canva is essential.
• Familiarity with Sprout, Highspot, Salesforce, Marketo, Monday.com, LinkedIn Campaign Manager, Google Analytics and 6Sense is desirable.
• Ability to interpret data and translate performance insights into recommendations.
• Comfortable working remotely and collaboratively across global and regional teams in a dynamic environment.
• Strong interpersonal and communication skills, both written and verbal.