Content Marketing Lead

Sandberg is seeking a Marketing & Communications Lead to take full ownership of its content strategy and market presence.

Sandberg is a localisation company with deep sector expertise and is looking for a Marketing & Communications Lead who can translate that expertise into a consistent, credible market presence, producing content that builds authority, deepens audience engagement, and supports long-term pipeline development.

This is an individual contributor role. The Marketing & Communications Lead works in close collaboration with the Sales & Growth Lead but holds independent responsibility for content strategy, brand standards, and the quality and consistency of all marketing outputs. The role requires someone equally capable of defining direction and executing it to a high standard. The role reports to the Director of Sales and Marketing.

What you’ll do

Content strategy & editorial

You’ll define our content strategy, not just execute it. That means setting quarterly narratives tied to ideal client profiles, making deliberate decisions about where to focus, and proposing content directions that reflect a clear point of view on the localisation industry. You’ll produce long-form content (white papers, case studies, thought leadership pieces) translating specialist knowledge into material that’s genuinely useful to our audience. You’ll maintain an editorial calendar informed by SEO research, sales feedback, and audience intelligence, and repurpose content across formats to maximise reach.

Newsletter & webinars

You’ll own our newsletter, its content, structure, and cadence, treating it as a relationship-building channel rather than a broadcast mechanism. You’ll also handle end-to-end webinar production: coordinating speakers, writing the narrative structure, building the decks, and managing the event itself.

Website & digital presence

You’ll lead a revamp of our website and own it on an ongoing basis, writing the copy, shaping the information architecture, and working directly in the CMS. You’ll work with the Sales & Growth Lead on conversion paths and calls-to-action to make sure our digital presence earns its place in the buyer journey.

Sales enablement & campaigns

You’ll define and evolve how Sandberg shows up, tone of voice, messaging principles, visual consistency, and apply those standards across all channels. You’ll build integrated campaigns that move prospects across funnel stages, and develop copy and creative for digital advertising and sales enablement in close coordination with the Sales & Growth Lead.

Performance & insight

You’ll measure what matters: pipeline influence and buyer progression, not just clicks. You’ll produce monthly performance reviews with clear recommendations, and use audience data and SEO insight to challenge content direction.

What we’re looking for 

Essential requirements

• Written English of an exceptional professional standard, with a strong editorial instinct
• A minimum of 2–3 years’ experience in B2B content marketing, brand communications, or editorial strategy
• Demonstrated ability to define and personally execute content strategy, with clear linkage to commercial objectives
• Proven experience producing long-form B2B content
• Hands-on proficiency with WordPress preferred, email marketing platforms (Lemlist, Brevo or equivalent), Google Analytics, and design tools (Canva or equivalent)
• Track record of measuring content performance by pipeline contribution and buyer progression 

Preferred qualifications

• Professional proficiency in one additional language
• Sector experience in localisation, translation, or a specialist B2B professional services environment
• Ability to develop differentiated, evidence-based market narratives
• Experience designing and executing integrated multi-channel campaigns across multiple funnel stages

Personal attributes

The successful candidate will be comfortable operating with a high degree of autonomy, making independent prioritisation decisions, and taking accountability for the quality and effectiveness of all marketing outputs. They will bring both strategic rigour and strong executional capability, and will be able to challenge commercial direction constructively when supported by audience insight or data.