Chief Marketing Officer

Serv, a global executive recruitment partner, is hiring on behalf of our client Affiliate Takeover for a CMO (Hands-On / Execution-Led) role. This is a Fractional/Part-time contract position with potential to move to full-time CMO role.

Join the Team:

Affiliate Takeover is a global conference brand at the center of the affiliate industry, attracting top brands and high-level talent. ATO spotlights affiliates and companies driven by integrity and innovation - it's the go-to space to learn, network, and build scalable businesses. ATO operates within a flywheel that includes:

Scalers: A performance driven affiliate business and the core execution engine in the ecosystem. https://www.scalers.org/

Info business — education programs that take affiliates from 0→1 and 1→10, and serve as a direct hiring pipeline for proven operators

To learn more please visit: https://www.affiliatetakeover.com/

Position Responsibilities:

The CMO will own and deliver marketing for Affiliate Takeover events end-to-end. This role is

accountable for ticket sales, audience growth, and marketing execution across all ATO shows.

This is a hands-on, execution-led role. You will define strategy and actively deliver it, owning

campaigns, messaging, the marketing calendar, and contributor output to ensure commercial

targets are met.

You will work closely with founders, sales, and operations to ensure marketing plans are realistic, delivered on time, and performing. This role replaces the day-to-day Marketing Manager function and is responsible for delivering all Marketing Manager outputs, in addition to owning strategy and leadership.

This is not an advisory role. Success is measured purely on delivery and results.

This role includes:

Revenue & Ticket Sales

• Be accountable for ticket sales performance across all ATO events
  
• Translate revenue targets into clear, actionable marketing plans
  
• Define launch plans, pricing strategy, discounting, and urgency mechanics
  
• Actively manage ticket pacing and adjust strategy in real time to hit targets
  
• Own referral and promotional mechanics end-to-end
  
  

Campaign Execution

• Plan and execute marketing campaigns across email, paid, social, website, and partnerships
  
• Write, review, and approve key campaign copy and messaging
  
• Ensure campaigns are launched on time and optimised continuously
  
• Identify gaps, risks, and underperformance early and fix them quickly
  
• Own the marketing calendar, email sends, website updates, and launch communications for each event
  
  

Contributor Management

• Brief, manage, and quality-check designers, media buyers, and freelancers
  
• Set weekly priorities, deadlines, and KPIs
  
• Be fully accountable for delivery and results
  
• Be responsible for the final output of all marketing activity
  
  

Website & Systems Ownership

• Own the marketing tech stack (email, ticketing, referral tools, website, event app)
  
• Ensure clean integration with sales, ops, and production workflows
  
• Own and manage the ATO website and CMS, ensuring all public-facing info is accurate
  
• Brief designers and developers on updates and improvements
  
• Test and QA all changes before launch
  
  

Cross-Functional Collaboration

• Work closely with Sales to align ticket pushes, sponsorship visibility, and timing
  
• Collaborate with Ops and Production to ensure marketing promises match on-site reality
  
• Support sponsor and partner positioning where required
  
• Act as the central point of accountability for all marketing output
  
  

Onsite Content Management

• Lead marketing activity onsite at ATO events
  
• Manage onsite video, photo, and social teams
  
• Create shot lists, schedules, and briefs ahead of each event
  
• Ensure onsite content supports live marketing and post-event campaigns
  
• Act as the primary marketing contact during live events
  
  

Performance & Reporting

• Track performance across all channels (ticket sales, CPA, conversions, engagement)
  
• Review performance weekly and make fast, commercially informed decisions
  

What Success Looks Like:

• Ticket revenue targets are consistently met or exceeded
  
• Marketing campaigns launch on time and perform predictably
  
• Clear ownership and accountability across the marketing function
  
• Reduced founder involvement in day-to-day marketing decisions
  
• Marketing becomes a repeatable, scalable engine

Qualifications:

• Senior marketing leader with a strong hands-on execution background
• Proven experience driving revenue for events
  
• Comfortable operating in fast-moving, high-accountability environments
  
• Strong commercial instincts
  
• Confident managing multiple contributors and deadlines

Location:

Remote, with requirement for travel to live events

Salary:

Fractional Rate: €6,000 - €10,000 per month (2-3 days per week)

Performance Bonus tied to ticket sales

Clear future path to full-time CMO