Channel Marketing Manager

Channel Marketing Manager
Remote, United States

About Blumira and Our Culture
Blumira is the security operations platform built for growing teams and partners supporting them, integrating comprehensive visibility, tools, and expert guidance to give IT and security teams peace of mind from knowing they never have to go it alone. Every business needs strong security and deserves tools built for them, not just the largest enterprises. In helping them, we help their customers, and, overall, make the Internet a safer place.

Our team is passionate about putting resilience in reach for every organization and team, keeping the business running smoothly and helping teams build their own expertise through daily security practice. To realize our vision, we're looking for inquisitive and driven teammates, like you! Be part of a friendly and supportive team that embraces who you are and offers you the opportunity to help build and scale the Ann Arbor tech security scene and to learn and grow with experienced SaaS security leaders. You will have the ability to make a big impact in the initial build of Blumira’s Marketing organization and take Blumira to the next level!

About the Opportunity
We’re hiring a Channel Marketing Manager to build and execute Blumira’s channel marketing strategy—primarily focused on MSPs. This role sits in Marketing and will work day-to-day with our Sales-side Channel & Alliances team to design programs that attract, enable, and grow high-performing partners. You’ll be accountable for channel program execution across campaigns and events, and for delivering consistent reporting on channel performance and impact.

This is a highly cross-functional role for someone who can translate partner needs into scalable marketing programs, build repeatable motions, and confidently measure what’s working.

Key Responsibilities

• Channel Marketing Strategy & Program Ownership
• Develop and own the channel marketing strategy (with an MSP-first emphasis), aligning to revenue goals and channel growth priorities.
• Create scalable partner marketing plays across the funnel: recruitment, activation, enablement, pipeline generation, and retention.
• Build an annual/quarterly channel marketing plan (themes, offers, partner tiers, program calendar, budgets).
• Partner Campaigns & Co-Marketing
• Design and run co-marketing campaigns with MSPs (webinars, email nurtures, paid/social kits, content syndication, partner-led promotions).
• Produce partner-ready assets and toolkits (campaign-in-a-box, pitch decks, landing page templates, battlecards, email copy, one-pagers).
• Collaborate with Product Marketing to ensure messaging resonates with MSPs and mid-market buyers.
• Events & Community
• Plan and execute partner-focused events (trade shows, partner roadshows, field events, virtual events, enablement workshops).
• Support the Channel & Alliances team with event strategy, partner participation packages, and post-event follow-up motions.
• Cross-Functional Execution
• Work across Marketing (Demand Gen, Content, Product Marketing, Lifecycle/Email, Web, Creative, PR) to deliver programs on time and on brand.
• Coordinate closely with Channel & Alliances Manager to align programs to partner needs, pipeline goals, and field priorities.
• Reporting & Performance Management
• Build and deliver consistent reporting on channel marketing performance (partner-sourced pipeline, influenced revenue, campaign ROI, partner engagement, event impact).
• Own tracking hygiene for channel campaigns: UTMs, partner attribution, lead routing, partner segmentation, and dashboards.
• Use insights to optimize programs and recommend investment shifts.
• What Success Looks Like (3-6 Months)
• A clear, documented MSP channel marketing strategy and calendar that supports partner recruitment and growth.
• Repeatable co-marketing motions that generate partner-sourced pipeline and measurable revenue influence.
• Strong partner engagement (higher participation rates, improved activation, increased campaign adoption).
• Reliable dashboards and reporting that help Marketing and Sales confidently assess channel performance.

Key Skills and Qualifications

• Required
• 4+ years of B2B marketing experience with at least 2+ years in channel/partner marketing (MSPs, VARs, SIs, or distributor ecosystems).
• Proven experience building and executing co-marketing campaigns that drive pipeline and measurable results.
• Experience coordinating cross-functionally and managing multiple programs simultaneously.
• Strong operational skills: campaign tracking, reporting, attribution basics, and performance optimization.
• Excellent communication skills—able to influence stakeholders across Marketing and Sales.
• Preferred
• Cybersecurity experience (SIEM, MDR, EDR, XDR, SOC tooling, managed security services, compliance-driven markets).
• Familiarity with MSP ecosystems, partner program constructs, and partner enablement best practices.
• Experience with marketing automation/CRM and reporting (e.g., HubSpot/Marketo/Pardot + Salesforce) and BI/dashboarding.
• Comfort building “campaigns-in-a-box” and partner kits that are easy for MSPs to adopt.
• Traits That Thrive Here
• You’re partner-obsessed: you understand how MSPs sell and what makes programs adoptable.
• You’re equal parts strategic and hands-on—you can write the plan and execute it.
• You’re highly organized, love clarity, and can run a calendar without chaos.
• You’re metrics-driven and can tell a clean performance story to executives.
• Bonus
• Start-up experience
• SIEM/EDR/Detection & Response platform experience

Perks and Benefits

• Competitive compensation and stock equity plan
• Unlimited PTO
• A flexible work environment that supports working from home
• Comprehensive benefits package that includes medical, dental, vision, and life insurance, as well as a company sponsored pre-tax retirement savings program

Salary