Who is a Brand Marketing Manager?

The Brand Marketing Manager has a national strategic brand and sub-brand marketing focus and is a key liaison and subject matter expert between the marketing and operations teams. They will champion strategic multi-channel marketing plans (digital & traditional) for select internal business units in an effort to define short-term and long-term business goals and objectives, increase brand awareness and deliver innovative marketing ideas to challenge competition, drive leads and increase participation. Brand marketing portfolio ownership subject to change based on experience and qualifications.

What will you be doing?

• Act as the innovative brand/marketing lead and subject matter expert for key consumer-centric GoodLife sub-brands and business units.
• Liaise and collaborate with operations on priority projects, monthly marketing initiatives, performance-based brand activities, and lead generation/sales support
• Identify unique marketing opportunities and scope of work to boost member awareness and engagement
• Act as a project manager - monitor project progress to ensure timelines are met and within defined budget parameters
• Support, collaborate and strategize on incoming requests
• Develop strategic marketing plans to increase market share and profitability.
• Deliver innovative creative strategies that build brand health and help to deliver against key goals and objectives
• Has a strong understanding of our industry, and ability to recognize opportunities to achieve growth and performance success
• Conduct ongoing competitive market analysis and recommend marketing strategies/tactics to compete and maximize results, as needed
• Analyze, track and report brand campaign and/or project performance
• Monitor monthly KPI’s and provide recommendations to increase engagement and conversions
• Build monthly, quarterly and yearly marketing plans and strategic frameworks –translating them into presentation-quality decks to help communicate our work for both internal and external audiences
• Develop integrated campaigns by managing and collaborating with cross-functional teams (brand, creative, digital, operations etc.)
• Work closely with the Creative Studio – managing thorough creative/marketing briefs which outline objectives, tone and vision, brand messaging, marketing assets required and timelines to adhere by
• Collaborate with key stakeholders in digital team and 3rd party agencies to ensure alignment with the plans and business objectives.

Do you have what it takes?

• College diploma in related field
• 5+ years experience in brand/marketing management in corporate B2C environments
• Strong understanding of branding and brand alignment
• Background in retail marketing, experiential and/or local area marketing
• Genuine passion for fitness and drive to succeed
• Knowledge of PowerPoint, Excel, Word and Adobe Acrobat
• Experience using toolsets like Adobe Analytics, Adobe Campaign / Experience Manager and Marketing Automation
• Ability to examine, analyze and research competition and latest trends
• Exemplary written and oral communication skills
• Able to prioritize and execute tasks in a high-pressure environment

What's in it for you?

• Ongoing training and development to ensure a long and successful career path
• Career advancement opportunities
• Competitive Total Rewards Package
• FREE Fitness membership
• Fun and energetic atmosphere to come to every day!

At GoodLife Fitness, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable.
 

Compensation:

It is expected that the selected candidate will start at a base salary of $78,000. This position is eligible for bonuses in addition to the base salary. The annual range of expected compensation for the position is $78,000 - $110,000 determined by performance, time in the position and variable compensation earned.

This job posting is for an existing vacancy.

Diversity and Inclusion

At GoodLife Fitness, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Recruitment Fraud Alert

Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.

Protect yourself: 

GoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent via email, phone, or text message; Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.

If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday.  We will never ask you to send this information via email, phone or text.

Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.