B2C Strategy Lead (Performance Marketing)

Remote | $120,000 – $135,000 + Super

We’re partnering with a high-performing digital marketing agency looking for a B2C Strategy Lead to lead a newly formed performance pod.

This is a senior role combining performance marketing strategy, client leadership and team management. You’ll lead a small team while owning strategy and performance outcomes across a portfolio of B2C clients.

If you enjoy shaping strategy, mentoring marketers and building strong client partnerships — while still staying close enough to the platforms to guide direction — this role offers the perfect balance.

The Role

You’ll operate like a mini agency within the agency, leading a three-person performance pod.

Key responsibilities include:

• Leading strategy across a portfolio of B2C clients (primarily eCommerce)

• Owning client relationships and ensuring retention and growth

• Overseeing performance across Google Ads, paid social and other performance channels

• Managing and mentoring two performance marketers

• Driving strong commercial outcomes and ensuring pod profitability

• Guiding campaign structure, optimisation and strategic direction

What We’re Looking For

The ideal candidate will:

• Have strong B2C performance marketing experience

• Be confident in Google Ads / SEM strategy

• Understand paid social channels

• Have experience owning client relationships

• Have experience managing or mentoring team members

• Be comfortable working in a fast-paced agency environment

This role is ideal for someone who has grown from hands-on performance marketing into a more strategic leadership role.

Culture & Remote Fit

This is a fully remote agency with a collaborative, low-ego culture.

They’re looking for someone who:

• Communicates proactively

• Takes ownership

• Builds strong internal and client relationships

• Is comfortable leading in a remote environment