B2B Marketing Director

B2B Marketing Director  

Kalkomey is seeking a Director of B2B Marketing to build and scale our B2G and B2B marketing engine. This is a builder role for a hands-on leader who enjoys creating strategy, structure, and capabilities from the ground up.  

You will own how Kalkomey shows up to government, business, and institutional customers, shaping marketing strategy, sales enablement, account-based marketing, brand presence, and field engagement to support commercial growth.  This role is ideal for someone who is customer-obsessed, commercially minded, and is motivated by our mission to makes the outdoors safer and more accessible for everyone. 
 

You must reside in one of these US states: AZ, CO, FL, IL, IN, KY, MA, MD, MI, MN, NC, NV, OR, PA, RI, TX, VA, VT, WI or one of these provinces in Canada: Ontario 

What You’ll Do : 

B2B Marketing Strategy  

• Develop and execute a cohesive B2B marketing strategy aligned to company growth goals. 

• Partner closely with Sales, Product, Growth Marketing, Content Operations and Executive Leadership to align marketing efforts with commercial priorities.  

• Build programs that support the full government customer lifecycle, including acquisition, conversion, expansion, and retention.  

• Translate go-to-market strategy for new product launches for government customers. 

• Translate government customer insights into clear, compelling messaging for complex, relationship-based buying environments.  

Sales Enablement  

• Establish and lead a sales enablement capability that supports all sales motions in partnership with Sales leadership 

• Own creation and ongoing evolution of sales assets, including:  

• Pitch decks and executive presentations  

• Product and solution one-pagers  

• Case studies, testimonials, and proof points  

• Competitive and positioning materials  

• Renewal and expansion support materials  

• Ensure sales materials are consistent, current, and easy for teams to access and use.  

Client Marketing, Community & Advocacy  

• Build B2G customer marketing and advocacy programs that deepen engagement and strengthen long-term partnerships.  

• Develop structured ways for government customers to share their stories through references, case studies, events, and speaking opportunities.  

• Create and support government customer communities and events in partnership with Sales.  

Regulatory Publications & Printed Course Materials  

• Provide strategic oversight of the in-house creative team responsible for regulatory print and digital publishing, ensuring the team is enabled to execute effectively and at scale. 

• Own accountability for the fulfillment of state-mandated regulatory publications (print and digital), ensuring all materials meet contractual obligations, regulatory requirements, and delivery timelines. 

Brand & Field Marketing (Kalkomey)  

• Own and steward the Kalkomey brand across all B2G/B2B audiences.  

• Ensure brand consistency and clarity across all external-facing materials and touchpoints.  

• Lead conference and event strategy, including messaging, presence, and coordination with sales teams.  

Team Leadership & Operations  

• Build, lead, and develop a high-performing B2B marketing team made up of sales enablement, events, and an in-house creative production team.  

• Own the B2B marketing budget and allocate resources to the highest-impact initiatives.  

• Hire, coach, and develop talent; establish clear processes, documentation, and operating rhythms.  

• Implement tools and workflows that enable scalable, efficient execution.  

What You’ll Need: 

• 7–10+ years of B2B marketing experience, ideally within software, technology, or content businesses.  

• Proven success supporting revenue growth through sales enablement, client marketing, events, and go-to-market execution.  

• Experience working with government, public-sector, or institutional customers and complex buying cycles.  

• Demonstrated ability to build and lead teams while partnering closely with Sales and Customer Success, Product and Growth Marketing  

• Strong communication, storytelling, and presentation skills.  

• Analytical, structured thinker with a hands-on execution mindset.  

• Customer-obsessed, adaptable, and comfortable operating in a growing, evolving organization. 
• Alignment with Kalkomey’s mission and passion for improving the outdoors for everyone.  

Competencies

Strategic B2B Marketing Execution
Develops and executes multi-channel B2B marketing strategies aligned with commercial growth goals and tailored to complex, institutional customer lifecycles.

Sales Enablement Leadership
Equips sales teams with compelling, up-to-date, and accessible resources (e.g., pitch decks, product sheets, case studies) to support acquisition, renewals, and expansion.

Client Advocacy & Community Building
Builds structured customer marketing programs that deepen client engagement, promote advocacy, and elevate partner voices through storytelling and events.

Brand and Field Marketing Stewardship
Owns and elevates brand presence and consistency across all B2G/B2B channels, while leading field marketing efforts that drive engagement at conferences and in-person events.

Regulatory Content Oversight
Manages the delivery and quality of required state-mandated regulatory publications, ensuring contractual and regulatory compliance across print and digital formats.

Cross-Functional Partnership
Collaborates effectively with Sales, Product, Growth Marketing, Content, and Executive stakeholders to align marketing efforts with business priorities and go-to-market strategies.

Operational and Team Leadership
Builds and leads high-performing teams, streamlines marketing workflows, manages budgets efficiently, and fosters a culture of documentation, scalable processes, and professional development.

Insight-Driven Decision Making
Uses customer insights, industry trends, and performance metrics to refine marketing messaging, identify opportunities, and measure the effectiveness of go-to-market efforts.

Government & Institutional Marketing Acumen
Understands the nuances of marketing to government and public-sector audiences, translating complex product features into meaningful value propositions.

Communication & Storytelling
Crafts compelling messaging that resonates with target audiences while ensuring clarity, tone, and alignment with brand strategy across all materials.

What We Offer: 

In addition to a competitive salary and annual bonus, we offer these great benefits:  

• Employer matched 401(k)  

• Medical/Dental/Vision insurance with generous employer contributions (including HSA)  

• Maternity and Paternity leave and benefits  

• 3 weeks paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule  

• Annual wellness allowance, as well as a paid mental health day once a year for when you need it  

• Automatic WFH contribution to each paycheck  

• Employee Assistance Program (EAP)  

Kalkomey Enterprises, LLC is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.