Associated Director, Marketing Content

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes.

We’re seeking an experienced Associate Director, Marketing Content to lead content strategy and execution for IQVIA Digital. This role drives awareness and demand for the brand and solutions through compelling, data-driven content that aligns with business goals and engages target audiences.

Key Responsibilities:

Content Strategy & Development

• Define and execute a content strategy that builds awareness and demand for IQVIA Digital solutions.
• Showcase data and platform capabilities through insights, surveys, and thought leadership.
• Collaborate with Growth and Product Marketing to align content with growth goals and sales enablement.
• Oversee content creation, editing, optimization, and publishing across channels (social, email, blogs, third-party).
• Monitor performance and optimize based on data-driven insights.

Brand Messaging & Alignment

• Maintain consistent messaging across all channels and assets.
• Develop and evolve brand messaging frameworks in collaboration with Leadership and Commercial Strategy teams.
• Lead approval of brand assets and deliver internal brand training as needed.

Team Leadership & Collaboration

• Manage internal and external resources for content creation and promotion.
• Mentor team members and foster a collaborative, innovative environment.
• Partner with Marketing, Product, Sales, and Commercial Strategy to align efforts with organizational goals.

Strategic Industry & Media Relations

• Establish a media relationship strategy and manage media relations vendor.
• Work with stakeholders to create relevant storylines to pitch to media outlets.
• Identify co-marketing opportunities with partners and develop joint thought leadership assets.

Requirements:

• To be eligible for this position, you must reside in the same country where the job is located.
• Bachelor’s degree in marketing, communications, or related field.
• 7-10+ years of relevant marketing experience from within the healthcare, life sciences, life sciences technology, and/or media industries.
• Proven expertise in content strategy and brand messaging.
• Strong leadership skills with excellent written and verbal communication skills.
• Location: U.S. Remote.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

The potential base pay range for this role, when annualized, is $87,800.00 - $244,300.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.