Associate, Product Marketing Manager
ÅŒuraOur mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
We’re looking for an energetic, curious, and passionate Associate Product Marketing Manager to join ŌURA’s Product Marketing team. In this role, you’ll help shape and execute our top priorities across the annual marketing plan - supporting critical launches, from new device innovation to cross-platform product experiences. You’ll partner closely with Product, Growth, Integrated Marketing, Comms/PR, and Lifecycle teams to deliver timely and relevant campaigns to attract new prospects, deepen member engagement and turn product features into clear, and compelling benefit driven messaging. You’ll also play a key role in helping the PMM function scale by identifying operational gaps, improving processes, and building scalable frameworks that make our GTM planning more efficient and impactful.
What You will do:
- Support go-to-market planning for new product and feature launches, ensuring deadlines, deliverables, and cross-functional inputs stay on track.
- Manage day-to-day operations of the Product Marketing team — including document organization, project tracking, and internal comms to keep partners aligned.
- Build and maintain core toolkits and templates (messaging docs, briefs, launch checklists, post-mortems) that help the team run efficiently.
- Partner with Product, Brand, Lifecycle, and Creative teams to connect product benefits to member needs across touchpoints.
- Conduct competitive and category analysis to help identify whitespace opportunities and inform marketing strategies.
- Track and report on launch and campaign performance; help synthesize learnings for internal sharing.
- Support internal education and coordination around new features and launches.
We would love to consider you for this role if you have:
- 3–5 years in product marketing, growth marketing or brand strategy on a consumer tech product. Bonus if you have prior experience on a consumer wearables and/or subscription product.
- PMM Inbound and outbound experience. Demonstrated experience supporting product/feature launches in fast-moving environments. This includes synthesizing insights to inform audience segments, craft messaging, and briefing GTM Channel teams to drive launch and campaign strategies.
- Excellent communication skills. Best-in-class written and verbal communication skills to synthesize information in a concise manner and to communicate and influence effectively with internal stakeholders.
- Project management expertise. Organized, detail-oriented, and strong bias for getting stuff done. Ability to zoom out to connect the dots while also sweating the details to keep things organized and progressing. Bonus if you understand how to use AI tools to optimize and improve.
You’ll Thrive Here If You...
- Are the go-to person for keeping projects organized and moving forward.
- Love supporting a creative, strategic team and learning how product marketing operates end-to-end.
- Balance operational rigor with a curiosity for storytelling and brand.
- Are motivated by a mission-driven product and want to grow your career in a fast-paced, collaborative environment.
Benefits
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
What we offer:
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
- Region 1 $88,000-$110,000
- Region 2 $80,000- $100,000
- Region 3 $75,000- $94,000
A recruiter can determine your zones/tiers based on your US location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Disclaimer: Beware of fake job offers!
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- Our jobs are listed only on the ÅŒURA Careers page and trusted job boards.
- We will never ask for personal information like ID or payment for equipment upfront.
- Official offers are sent through Docusign after a verbal offer, not via text or email.
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