Associate Marketing Manager

Array Behavioral Care is the nation's leading virtual psychiatry and therapy practice. As the leading mental health provider, Array is on a mission to transform access to quality, timely behavioral health care through innovative telepsychiatry solutions and services that span the entire care continuum, from the hospital to the home. Array partners with an extensive network of hospitals, health systems, community healthcare organizations, and payors to improve access and deliver the highest quality of care to patients. 

ABOUT THE ROLE 

The Associate Marketing Manager is a hands‑on marketing generalist responsible for owning and executing Array’s social media and multimedia content, events and tradeshows, and SEO execution. This role plays a central part in increasing brand visibility, supporting demand generation, and ensuring Array’s marketing presence is consistent, engaging, and well executed across channels.

This individual owns day‑to‑day execution of social and video content, manages logistics for conferences, tradeshows, and webinars, and drives SEO execution in partnership with internal stakeholders. The Associate Marketing Manager also contributes to campaign operations and creative asset development, partnering closely with senior marketers and the Campaign Manager to support broader marketing initiatives.

WHAT YOU’LL DO 

Social Media & Multimedia

• Own execution of Array’s organic social media presence across priority platforms, including LinkedIn

• Plan, create, publish, and manage social content aligned to company priorities, campaigns, events, and thought leadership

• Create and manage multimedia content, including short‑form video, interviews, event footage, and internal recordings

• Partner with internal stakeholders to identify strong content ideas and storytelling opportunities

• Maintain and organize social and video asset libraries for reuse across channels

• Monitor engagement and performance to inform ongoing optimization and content decisions

Events, Tradeshows & Webinars

• Own planning and execution of conferences, tradeshows, sponsored events, and webinars

• Manage all event logistics including timelines, registrations, vendors, shipping, materials, swag, and on‑site readiness

• Develop and execute event marketing plans, including pre‑event promotion and post‑event follow‑up

• Partner with Sales and Marketing teammates to ensure events support pipeline, relationship‑building, and brand goals

• Maintain event calendars, checklists, budgets, and post‑event reporting

SEO & Website Optimization

• Execute SEO initiatives to improve visibility, traffic, and performance across Array’s digital properties

• Implement on‑page SEO best practices, including keyword optimization, metadata, internal linking, and content updates

• Support ongoing optimization of blog content, landing pages, and website structure

• Collaborate with internal stakeholders on content updates that support SEO and performance goals

• Monitor SEO performance metrics and contribute to reporting and recommendations

WHAT WE’RE LOOKING FOR 

• Bachelor’s degree in marketing, business, communications, or a related field, or a combination of relevant experience and education

• 3–5 years of experience in a marketing generalist, campaign execution, or field/event marketing role

• Proven experience managing events, tradeshows, or marketing programs end to end

• Experience owning social media execution and content publishing

• Comfort creating marketing assets and light design work using established brand guidelines

• Strong organizational skills with the ability to manage multiple initiatives simultaneously

• Clear written and verbal communication skills

• Comfort working with data, metrics, and performance reporting

• Experience in healthcare, SaaS, or complex B2B environments preferred

• Familiarity with tools such as HubSpot, Salesforce, ZoomInfo, Canva, Adobe, or similar marketing tools

• Strong attention to detail and follow‑through

• Ability to work cross‑functionally in a fast‑paced environment

• Adaptable, execution‑oriented, and collaborative

POSITION LOGISTICS 

• Position is Remote, EST time zone preferred.

• Full-time employment

• Travel Requirements

• Reports to Senior Director, Marketing

COMPENSATION AND BENEFITS 

• The pay range for this role is $64,000 - $80,000 per year. This information reflects the anticipated salary range for this position using current market data. The final offer will be determined based on an individual's skills, years of experience, education, capacity, licenses, and other job-related factors permitted by law. 

• Medical, dental, and vision insurance, employer paid life & long-term disability insurance, additional voluntary benefits include short-term disability, voluntary employee, spousal and child life insurance, accident, critical illness, hospital, or confinement insurance and flexible spending accounts (FSA) and health savings account (HSA) contributions 

• 15 days of accrued PTO annually, plus 8 paid holidays and 3 floating holidays 

• 401k 

Beware of fraudulent job postings and messages from scammers impersonating Array Behavioral Care employees and Recruiters. The only valid email addresses from Array Behavioral Care will be firstname.lastname@arraybc.com and we will not ask you to download an app onto your phone in order to conduct your interview.