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Job Description

About the role:

The Global Marketing Associate Director partners with cross-functional stakeholders to develop and execute a comprehensive Global Brand Strategy for the NSCLC and CRC spaces as well as shaping the lifecycle management (future indications) opportunities. This includes defining positioning and strategic narrative, shaping indication expansion and evidence needs, and creating global marketing initiatives for healthcare professionals and patients. The role requires deep market understanding and insight generation to identify growth opportunities across the asset lifecycle, co-create the brand vision and strategic imperatives with key stakeholders, and support operation of the Global Integrated Brand Team to drive aligned, timely execution.

How you will contribute:

• In collaboration with cross-functional teams, refine and evolve the Global brand strategy, including positioning, segmentation, and messaging across the product for core NSCLC and CRC indications and LCM opportunities.

• Lead lifecycle planning and NPP to optimize long-term brand value (e.g., indication expansion, line extensions, new formulations/combos as applicable), while systematically monitoring performance and identifying needs for strategic course-corrections.

• Lead global marketing activities, emphasizing digital marketing, omnichannel strategy, and content modularization across in-line and lifecycle/NPP priorities; manage the Agency of Record and other supporting agencies.

• Engage with Regions / Local Operating Companies (LOCs) to represent the brand and gain input and alignment on key strategies and tactics, including lifecycle priorities, NPP assumptions, and launch readiness milestones. Organize and execute brand meetings with LOCs.

• Collaborate with Competitive Intelligence, Insights & Analytics, Medical, and Forecasting teams to distill lung market insights, validate lifecycle/NPP business opportunities, and inform brand strategy, tactics, and forecast assumptions (including indication expansion scenarios).

• Manage lung-focused advisory boards and key external expert (KOL) relationships to inform brand strategy, unmet need definition, and lifecycle/NPP opportunity development.

• Lead development of the annual global tactical plan and manage the global brand budget, ensuring appropriate investment across in-line execution, lifecycle priorities, and NPP/launch readiness workstreams.

Minimum Qualifications/Requirements:

• Bachelors Degree with at least 8 years’ experience with increasing responsibilities in marketing, sales, insights, or related functions, including demonstrated experience in

• Lifecycle management and/or NPP (e.g., indication expansion planning, line extensions, launch planning, and lifecycle strategy development)

• Deep understanding of the lung landscape (e.g., NSCLC) including market trends, HCP and patient behaviors, and advanced skills in interpreting market research studies

• Demonstrates strong writing skills, creating well-structured content for various marketing scenarios and mentoring others to enhance their writing abilities.

• Demonstrated communication and relationship-building skills with ability to drive alignment across functions and regions/countries, and lead matrix teams

• Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies, ability to clearly and succinctly communicate (verbally/written) at the executive level

• Capable of leveraging data and analytics to distill insights and drive data-based decision making

• Ability to operate independently to drive projects from conception to execution and pull through, gaining alignment from functions and countries

• Established leadership traits with an ability to collaborate effectively, and positively influence decisions

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "remote" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. 

For Location:

Boston, MA

U.S. Base Salary Range:

$154,400.00 - $242,550.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. 

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. 

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.