Downstream Marketing Strategy & Portfolio Planning 

• Own the global downstream marketing strategy and annual plan for the CT portfolio, aligned to modality priorities and Imaging business direction. 

• Translate upstream strategy into clear downstream direction: priorities, messaging architecture, launch sequencing, and activation focus areas. 

• Identify growth opportunities by segment, customer type, and buying environment, grounded in customer needs, competitive dynamics, and regional insights recommend where to focus downstream investment and attention. 

• Build strong operating rhythm with key stakeholders (Upstream, Regions, Commercial) to drive alignment and execution. 

Launch Excellence & Lifecycle Marketing 

• Lead downstream strategy and execution for CT new product introductions, upgrades, and lifecycle initiatives across a complex global portfolio. 

• Drive launch readiness across key components (narrative, assets, regional adaptation, channel activation, sales readiness inputs, measurement). 

• Establish and run launch governance (milestones, readiness reviews, risk management, post-launch learnings). 

• Ensure lifecycle marketing supports sustained adoption and differentiation beyond launch (installed base programs, upgrades, clinical value stories, customer advocacy moments). 

Positioning, Messaging & Buyer Journey Value Story 

• Develop and maintain CT positioning and messaging aligned with Imaging narratives and CT Product Marketing direction. 

• Define buyer-journey messaging based on jobs to be done, decision drivers, and barriers across stages (awareness → evaluation → purchase → adoption). 

• Build modular messaging frameworks that address key stakeholders (clinical, operational, financial, IT) with clear differentiation vs alternatives. 

• Ensure narrative consistency across campaigns, product launches, customer-facing communications, and regional activation. 

Marketing Activation & Regional Execution 

• Partner with Regional Marketing and Digital teams to activate CT narratives across key channels and market moments. 

• Ensure global-to-local execution is effective and efficient: provide adaptable toolkits, clear guidance, and guardrails while enabling regional relevance. 

• Apply Imaging‑wide best practices to ensure the successful execution of campaigns, events and customer programs partnering with the regions 

• Represent CT downstream marketing in regional planning forums and feedback loops to incorporate market learnings. 

Sales Enablement Partnership (Input, Not Ownership) 

• Partner with Sales Enablement to ensure CT buyer insights, competitive context, and messaging frameworks are reflected in enablement materials and programs. 

• Provide clear inputs for sales readiness (value story, differentiation, objections, proof points) without owning enablement execution. 

• Support major commercial moments (launch briefings, key event preparation, messaging alignment) as needed. 

Market Intelligence, Performance & Continuous Improvement 

• Gather and synthesize market intelligence (voice of customer, competitive insights, regional feedback, trends) to inform downstream plans and messaging. 

• Define and track downstream marketing performance indicators in partnership with analytics and regional teams (e.g., launch effectiveness, content adoption, campaign engagement, narrative consistency, regional activation uptake). 

• Use insights to improve execution quality and focus — applying learnings across launches and lifecycle initiatives. 

Leadership Attributes 

• Human, kind, and people oriented leader who builds trust and fosters an inclusive environment 

• Customer-first mindset with strong commercial curiosity 

• Clear communicator who simplifies complexity into strong narratives 

• High ownership and follow-through; thrives in fast-paced environments 

• Strong collaborator who influences across a matrix, building alignment and mobilizing diverse team members to deliver outcomes effectively 

• Continuous learner with a bias for improvement and experimentation 

• Comfortable operating with ambiguity and making informed trade-offs 

Qualifications 

Required 

• Bachelor’s Degree in Marketing, Business, Science, Engineering, or related field. 

• 8+ years of experience in downstream marketing, product marketing, or commercial marketing in healthcare technology or complex B2B environments. 

• Proven experience leading launches and downstream marketing programs for complex solutions. 

• Demonstrated ability to translate technical and clinical value into clear, buyer-relevant messaging. 

• Strong cross-functional leadership skills in a global, matrixed organization. 

Preferred 

• MBA or advanced degree. 

• Experience in diagnostic imaging, CT, capital equipment, or regulated healthcare markets. 

• Experience partnering with regional marketing teams on global-to-local execution. 

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
 

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

• Familiarity with enterprise buying dynamics and multi-stakeholder decision processes