Associate Director - Brand Marketing

The Company Behind the Products

Every business talks about “better customer conversations.” SaaS Labs builds products that actually make them happen. From JustCall to CallPage to ServiceAgent.ai, we help thousands of businesses communicate better.

Here's where we are: With 300+ people across India, the US, and beyond, we’re at an inflection point as AI reshapes business communication.

What it's like to work here? Total ownership. We’re a team that moves with purpose, builds with ambition, and loves seeing our work make real impact.

And, if you're already nodding along, let's start the conversation.

The Flagship Product

With JustCall we’re leading the innovation on how sales and service teams connect with their customers— using AI — across calls, texts, emails, WhatsApp, and whatever comes next!It’s a multichannel communication system that helps 7000+ of our customers serve theirs better- with 24/7 AI Agents, on-point integrations, and other forward-looking features.

About the Role

We’re looking for an Associate Director – Brand Marketing to own and elevate our brand end-to-end. This is a high-impact role for someone who thinks beyond campaigns and wants to shape how a company is perceived in the market.

You will be responsible for building a distinct, memorable brand one that stands out, drives preference, and supports revenue growth. This role sits at the intersection of strategy, storytelling, and execution, and will partner closely with leadership, Product Marketing, and Growth.

This role is based in the US (remote), and the base salary range for the role is 160-190k USD.

What You’ll Do

• Define and drive a clear, differentiated brand strategy and narrative

• Own the end-to-end brand experience across all touchpoints

• Lead high-impact, integrated campaigns that drive awareness and consideration

• Build and scale a content engine that positions us as a thought leader

• Translate complex product and market insights into simple, compelling stories

• Partner with Product Marketing and Growth to ensure strong GTM alignment

• Raise the bar on creative quality and brand consistency

• Leverage insights and data to continuously refine positioning and messaging

• Manage agencies and external partners to deliver best-in-class execution

• Act as a strategic voice of the customer and market internally

What We’re Looking For

• 8–10 years of experience in Brand Marketing / Content / Communications

• Proven track record of building and scaling strong brands in B2B SaaS or tech

• Exceptional storytelling ability able to craft narratives that drive engagement and action

• Experience leading high-impact brand campaigns and content strategies

• Strong strategic thinking combined with hands-on execution ability

• High ownership mindset with the ability to operate in fast-paced, ambiguous environments

• Excellent cross-functional collaboration and stakeholder management skills

What Sets You Apart

• You think in terms of category creation, not just campaigns

• You care deeply about craft, messaging, and brand differentiation

• You’ve built or significantly evolved a brand in a high-growth environment

• You balance creativity with data-driven decision making

Because Life’s Too Short For Boring Jobs

• Take time off when you need it. We trust you to manage your energy and schedule responsibly.

• We don’t track hours, just impact. Work when you’re most productive, as long as you show up for your team.

• Competitive pay that reflects your skills, experience, and the value you bring.

• Once a year, we also trade Zoom calls for real hugs and high-fives, gathering somewhere nice and sunny to connect, recharge, and celebrate.

• Comprehensive physical and mental health coverage for you, your partner, and your family, because care shouldn’t come with fine print.

SaaS Labs takes pride in being an equal opportunity employer. We believe diverse teams build better products, which is why we're committed to taking hiring or any employment decision regardless of race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity, sexual orientation, or any other characteristic.

Curious about what we're building? Follow us on LinkedIn to be the first to know!