Area Director of Sales & Marketing- Six Senses Grenada, La Sagesse & InterContinental Dominica
IHGYour day to day:
As Area Director of Sales & Marketing covering theInterContinental Dominica, Six Senses Grenada and InterContinental Grenada(Opening Q3 of 2026, you will develop and implement strategies to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
Leadership ​
- Deploy sales and marketing colleagues for comprehensive coverage of key markets, segments, and customers​
- Develop your team and improve their performance through training, coaching and feedback​
- Assign performance and development goals for colleagues; monitor achievement of revenue targets and course correct when needed​
- Drive a great working environment for your teams to thrive, creating synergy between the two resorts and a sense of one team​
- Develop and maintain great working relationships with key clients, guests, vendors and communities in local markets
Strategic Planning & Execution​
- Lead the strategic commercial plan for both resorts, working with Revenue Management and Marketing Communications​
- Implement strategies and programming that are tailored to the market segments of both resorts​
- With RM and GMs, analyze growth opportunities across key segments​
- Develop a strong sales strategic plan that maximizes high season revenue and creates shoulder season opportunities​
- Working with digital marketing and PR partners, develop and execute strategy to maximize awareness, interest, and realized revenues for the resorts
Cluster Sales Management​​
- Develop a comprehensive travel and trade show plan to maximize coverage and impact​​
- Work closely with Luxury Lifestyle Global Sales to coordinate sales plans​​
- Monitor sales deployment and performance of the sales team ​​
- Nurture a proactive sales culture and an effective prospecting program ​​​
Financial Management and Reporting​​
- Prepare departmental budgets and financial plans including both resorts' commercial plan   ​​
- Create and implement commercial plans that drive measurable incremental occupancy, achieve RevPAR goals, food and beverage, and catering revenues​​
- Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share,e and monitor performance to ensure actual sales meet or exceed established revenue plan  ​​
- Review monthly reports and sales forecasts to analyze current/potential market and sales trends​​
- Coordinate activities to increase revenue and market share and monitor performance to meet or exceed established revenue plans ​​
Guest Experience​​
- Create programming at both resorts to drive incremental revenues​​
- Communicate special needs for arriving VIPs, large groups, and other key guests
- Lead marketing efforts to upsell guests on hotel services, offerings, and amenities​​
Responsible Business
- Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel ​
- Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities ​
- Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity ​
- Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media-related inquiry ​
- Identify improvements to marketing activities and overall hotel sales performance and work with other departments  ​
- Ad-hoc duties – unexpected moments when we must pull together to get a task done ​
Accountability
This is the top commercial role overseeing two resorts. Resorts may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional-level and administrative sales, catering, and/or convention employee
Skills and Experience
- To execute the position of Area Director of Sales & Marketing, I must have the required qualifications, technical skills, and experience in a similar role in luxury hotels with proven results and includes the following:
- Five or more years of experience in a senior sales and marketing role ​
- Experience in managing a remote team(s); dual property experience is ideal​
- Strong knowledge of the Caribbean market and business trends preferred​
- Technical skills include Advanced MS Office and familiarity with various property systems
The above is intended to provide an overview of the role and responsibilities for an Area Director of Sales & Marketing at Intercontinental Dominica, Six Senses Grenada & InterContinental Grenada. It is not and does not infer that the above is an inclusive and/or exhaustive list of the duties and responsibilities inherent in the position.
Location – Remote: **Candidate must reside within the Northeast US near a major airport
Discover a Caribbean sanctuary where indulgence meets sustainability. Nestled within Cabrits National Park, our resort features 131 accommodations, including standard rooms, 50 suites, and a stunning 2‑bedroom Presidential Suite—each offering breathtaking ocean or mountain views. Enjoy eco‑friendly wellness experiences and a world‑class spa inspired by the island’s natural healing traditions.
Unwind in nature‑inspired spaces, immerse yourself in Dominica’s vibrant culture, and explore hidden waterfalls, hot springs, and coral reefs. Savor locally sourced Creole and international cuisine crafted to celebrate the island’s rich flavors.
Surrounded by nature, there are 56 pool suites. Combining eco-credentials and comfort, the design uses natural, renewable, and repurposed materials. The organic and contemporary interiors feature an open-plan bedroom, while the outdoor terrace leads to a private plunge pool for a cooling dip. In addition, there are 15 villas enjoying a prime hillside or oceanfront setting, ranging between one, two, and four bedrooms. The five four-bedroom villas located on the Bluff offer a 270-degree view of one of the most coveted locations in the Caribbean. It has never been more important to be mentally, physically, and spiritually happy. This has been considered in every aspect of the design, with ample light, fresh air, and space.
About Us
IHG Hotels & Resorts is one of the largest hotel companies in the world and one of the world’s leading hotel and resort companies with a family of 19 brands. Our purpose – True Hospitality for Good – comes to life in every one of our collections. With luxury and lifestyle, we are taking it to new heights.
Five visionary brands - InterContinental, Regent Hotels, Six Senses, Vignette Collection and Kimpton Hotels - make up our luxury collection. Individually, they are icons. Together, they bring unforgettable and unparalleled experiences to travelers in over 430 hotels and resorts in 100 countries around the world.
Having recently added a host of incredible properties to our portfolio, we now stand as one of the world’s leading luxury operators. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests unforgettable and unparalleled experiences.
The salary range for this position is $200,000.00 - 220,000.00 This role is also eligible for bonus pay (as applicable). We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
As the world’s first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental® brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.