Advanced Specialist, Marketing - HE Educator

Advanced Specialist, Marketing - HE Educator

Lead global, multi-channel campaigns that bring Pearson’s Higher Education value proposition to life for educators worldwide.

About the Role

The Advanced Specialist, Marketing - HE Educator is responsible for leading the development and execution of global marketing campaigns that communicate Pearson’s Higher Education value proposition to educators globally.

This role requires a strategic and creative marketing professional who can deliver impactful, multi-channel campaigns, collaborate across regions, and drive measurable results aligned to business objectives.

Working closely with regional marketing, product, sales, and martech teams, you will ensure campaigns are globally aligned, locally relevant, and executed to a high standard.

Key Responsibilities

Global Campaign Strategy & Execution

• Lead the development and execution of global multi-channel campaigns, including “Big Bet” and “Hero” initiatives
• Translate business priorities into clear campaign strategies, messaging, and execution plans
• Ensure alignment between global strategy and local market needs

Market Insight & Customer Understanding

• Collaborate with regional marketing, product, and sales teams to gather market insights
• Analyse customer needs and challenges using data to inform campaign strategy and decision-making
• Identify opportunities to enhance campaign effectiveness and audience engagement

Campaign Planning & Delivery

• Own campaign launch plans, ensuring alignment across marketing and sales teams
• Manage campaign kits and frameworks to support structured delivery across regions
• Brief internal teams, including Martech, on campaign content, website, and copy requirements
• Coordinate with external agencies on content development and campaign execution where required

Cross-Functional Collaboration

• Work closely with global and regional stakeholders to ensure seamless campaign execution
• Maintain strong communication flows with regional teams on campaign progress and reporting
• Drive alignment across functions to ensure delivery against timelines and objectives

Brand & Content Excellence

• Act as a brand guardian, ensuring all assets adhere to brand guidelines and design standards
• Support the creation of compelling content tailored to educator audiences
• Ensure consistency and quality across all campaign outputs

Performance Tracking & Reporting

• Collaborate with Martech teams to track KPIs and campaign performance
• Analyse results and generate insights to inform optimisation and future campaigns
• Prepare and present performance reports to key stakeholders

Skills & Experience

• Proven experience delivering global, multi-channel marketing campaigns
• Strong strategic thinking with the ability to align marketing to business goals
• Experience working across cross-functional and international teams
• Ability to develop campaigns for both B2B (educators) and D2C (students) audiences
• Strong copywriting and content development skills
• Experience with marketing tools, analytics, and performance reporting
• Familiarity with design tools (e.g. Canva, Photoshop) is advantageous
• Excellent organisational skills and attention to detail
• Strong stakeholder management and communication skills
• Self-motivated with the ability to manage multiple priorities in a fast-paced environment

Why Join Pearson?

At Pearson, we are the world’s learning company, operating in more than 70 countries. We combine world-class educational content and assessment with services and technology to enable more effective teaching and personalised learning at scale.

This role offers the opportunity to lead global marketing campaigns that directly impact educators and learners around the world.