Advanced Specialist, Geo Marketing

Market Activation – Advanced Specialist – Geo Marketing (IC25)

AP, Dual Enrollment, Honors & Electives - College Ready

The Role

The Market Activation team is responsible for executing campaign‑anchored market activation for the College Ready portfolio, bringing priorities to life through customer‑facing toolkits, initiatives, and events. Anchored in campaign strategy and activation direction set at the portfolio level, this role ensures those ideas translate into clear, compelling experiences across key customer buying moments.

Working as part of the College Ready marketing team, this role focuses on delivery and execution — owning defined initiatives, products, or moments within the portfolio. The Advanced Specialist plays a critical role in shaping how customers experience Career Ready offerings in the market, through high‑quality activation that supports engagement, adoption, and pipeline momentum.

Success in this role comes from strong executional judgement, a deep understanding of customer needs, and the ability to turn strategy into practical activation that lands clearly in real conversations and real market contexts.

Key Responsibilities

Activation Planning & Execution

• Execute market activation plans aligned to campaign priorities, seasonal focus areas, and defined customer buying moments.
• Translate campaign narratives and activation direction into clear execution plans across toolkits, initiatives, and events.
• Work closely with Campaign and Product Marketing partners to ensure activation is aligned, timely, and customer‑ready.

Campaign‑Anchored Activation Delivery

• Deliver customer‑facing activation for assigned campaigns, initiatives, or products, ensuring narratives extend beyond launch into real market touchpoints.
• Develop customer‑facing assets designed for direct engagement, including presentations, stories, demos, and supporting materials.
• Ensure assets are outcome‑led, easy to use, and clearly tied to the core campaign narrative.
• Gather feedback from customer interactions and field use to continuously improve activation quality.

Customer‑Facing Toolkits

• Develop and maintain customer‑facing toolkits that support activation across assigned initiatives and products.
• Ensure toolkits clearly articulate value, differentiation, and outcomes for priority audiences.
• Keep activation assets up to date and organised, with clear guidance on how and when they should be used.

Customer‑Led Event Delivery

• Lead the planning and delivery of customer -led events aligned to campaign and activation priorities.
• Partner with Product Marketing and Events to execute event themes, session content, and speaker narratives that reflect agreed priorities.
• Support audience targeting, outreach and engagement activity to drive participation
• Track post‑event engagement and outcomes, contributing insight into customer response and pipeline influence.

Market Insight & Feedback

• Capture insights from customer interactions, events, and activation activity.
• Share feedback on message resonance, objections, and asset effectiveness with senior activation and campaign leaders.
• Contribute to retrospectives and planning discussions with a clear execution‑level market perspective.

Measurement & Performance

• Track performance of assigned toolkits, initiatives, and events against defined success measures.
• Monitor engagement, usage, and early indicators of impact.
• Use data and insight to refine execution and improve future activation delivery.

Qualifications and Skills: 
  

• Significant experience in marketing or campaign execution roles. (experience within edtech or education ideally)

• Strong project management and organizational skills with a focus on detail and follow-through. 

• Understanding of integrated marketing and digital channels. 

• Proficiency in marketing tools and platforms (e.g., CRM, CMS, project management tools). 

• Excellent communication and collaboration skills. 

• Comfortable working in a fast-paced environment with shifting priorities.

• Experience developing narratives that resonate across different audiences and buying stages

• Bachelor’s degree in marketing, communications, business, or a related field.