Account-Based Marketing Lead

Why You’ll Love Working Here 

At SimuTech Group, we are driving innovation and changing the world through the power of engineering simulation. Our growing team of energetic, tech‑savvy professionals work hard every day to inspire our clients to push the boundaries of innovation and deliver transformational products. If you are motivated and driven by a culture where top‑notch work ethic and passion are rewarded, then a career with SimuTech Group may be for you. 

As the Account-Based Marketing Lead, you will operate at the intersection of marketing strategy, sales alignment, and analytics—playing a critical role in accelerating pipeline growth and deepening engagement within SimuTech Group’s highest‑value accounts. 

The Benefits of Being Part of Our Team 

• Unmatched Health Coverage: Zero‑cost in‑network medical care with no premiums, deductibles, or copays for you and your family
• Complete Dental & Vision Benefits: 100% premium coverage for dental and vision insurance
• Wellness Programs Tailored to You: Access to free workouts, personalized training sessions, nutritional counseling, mindfulness programs, stress management, and more with our corporate wellness coach

What Makes This Role Great? 

• Own and shape SimuTech Group’s account‑based marketing strategy for high‑value, revenue‑driving accounts
• Partner closely with Sales and executive stakeholders to influence pipeline, deal velocity, and expansion
• Design highly personalized, data‑driven 1:1 and1: few programs with measurable revenue impact
• Work cross‑functionally with Product Marketing, Operations, and Revenue teams to orchestrate cohesive account journeys
• Operate in a fast‑paced, growth‑focused environment that values innovation, accountability, and results

What You’ll Do 

Lead ABM Strategy & Planning 

• Own the strategy, planning, and execution of 1:1 and1: few ABM programs aligned to Sales priorities and revenue goals
• Partner closely with Sales to define target account lists, buying‑committee personas, and engagement objectives
• Design personalized, multi‑channel account journeys across email, paid media, content, events, and direct outreach
• Identify opportunities for expansion, upsell, and cross‑sell within priority accounts
• Scale successful programs into broader initiatives when appropriate

Execute & Orchestrate ABM Programs 

• Create tailored campaign assets including messaging briefs, landing pages, nurture flows, and sales plays
• Coordinate multi‑channel outreach such as targeted digital advertising, direct mail, executive events, and workshops
• Launch, manage, and optimize ABM programs using marketing automation, CRM, and ABM platforms
• Develop repeatable ABM playbooks for account clusters and vertical segments

Enable Sales & Cross‑Functional Teams 

• Collaborate with Sales to align messaging, outreach cadence, and account engagement strategies
• Equip Sales with personalized content, account insights, and recommended next steps
• Partner with Product Marketing to refine value propositions and align content to account and persona needs
• Work closely with Marketing Operations to ensure data structure, attribution, scoring, and reporting support ABM initiatives

Measure Performance & Optimize 

• Track account engagement, buying‑committee activity, pipeline progression, and influenced revenue
• Build and maintain dashboards that measure coverage, engagement, penetration, velocity, and ROI

• Report insights and performance to Sales and Marketing leadership, recommending optimization opportunities
• Ensure all ABM initiatives are tied to measurable business outcomes

What You’ll Bring 

Education & Experience 

• 3–5+ years of B2B marketing experience, including 1–2+ years in account‑based marketing or targeted demand generation
• Proven success executing 1:1 and/or1: few ABM programs
• Strong understanding of enterprise B2B buyer journeys, complex sales cycles, and buying committees
• Experience with ABM platforms (e.g., 6 sense, Demand base, Terminus) and marketing automation tools
• Strong project management skills with the ability to manage multiple high‑touch initiatives

Skills 

• Strategic Thinking: Ability to translate business objectives into targeted ABM strategies
• Analytical Skills: Comfort analyzing performance data and turning insights into action
• Communication: Excellent written and verbal communication skills
• Collaboration: Proven ability to partner across Sales, Marketing, and Operations
• Execution Excellence: High attention to detail and follow‑through across complex campaigns

Additional Benefits 

• Short‑Term Disability
• Long‑Term Disability

• 401(k) Plan with Employer Match
• Limited Flexible Spending Account
• Life Insurance
• Paid Time Off
• Professional Development Assistance
• Referral Program
• Tuition Reimbursement
• Bonus Plan

Pay Range:
70,000-85,000 USD (Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies, experience, and location)

Location:

 Preference will be given to candidates located near one of our office locations; however, we are open to considering qualified applicants for remote work anywhere in the United States.

Take the Next Step 

This is an opportunity to join a forward‑thinking, growth‑oriented team where your strategic mindset, creativity, and impact will be valued. Apply today to help shape SimuTech Group’s account‑based marketing strategy and accelerate revenue growth through deeply personalized, data‑driven engagement. 

SimuTech Group is an Equal Employment Opportunity Employer.